Manager, Database Marketing and Communications

Posted Yesterday
Be an Early Applicant
Hiring Remotely in MI
Remote
67K-121K Annually
5-7 Years Experience
Healthtech
The Role
As the Manager of Database Marketing and Communications, you will develop and oversee communication strategies involving email, text, and direct mail campaigns. You will collaborate with various departments to create targeted content and manage projects while analyzing data to improve engagement and effectiveness. Additionally, you will lead a team and ensure quality content for effective member communication.
Summary Generated by Built In

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
 

Position Purpose: The Manager, Database Marketing and Communications develops and oversees the strategy, content, and implementation of email, text, and direct mail. The position serves as a business partner and strategic consultant for other departments looking to reach members, providers, brokers, and other audiences with targeted, useful information. The position also collaborates with Member Services and Information Technology in the development of audience-appropriate emails and direct mail.

  • Works closely with business stakeholders throughout the company to develop comprehensive campaigns, paying close attention to timing, trackable data, and content design.
  • Must be comfortable coordinating new and ongoing projects and have a strong attention to detail.
  • Must be experienced with data analysis and organization.
  • Must have the ability to thrive in a rapidly changing environment and meet short turnarounds and deadlines.
  • Supports ongoing, multi-team initiatives. Works with limited supervision on complex projects involving content development and messaging strategy.
  • Manages assigned staff in a proactive, responsive, collaborative manner.
  • Reviews content for audience appropriateness and engagement potential, offering suggestions for improvement when appropriate.
  • Oversees the activities of a Communications Analyst and works in unison to make strategic decisions regarding campaign design.

Education/Experience: Degree in Journalism, Communications or English preferred. 5+ years of communications experience. Excellent oral and written communication skills, with highest attention to detail and organization. Experience with managing comprehensive communications campaigns, including email and SMS. Experience with data management and analysis. Direct mail experience a plus. Salesforce, ExactTarget experience a plus Familiarity with HIPAA regulations.

Pay Range: $67,400.00 - $121,300.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.


Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

Top Skills

Exacttarget
Salesforce
The Company
Columbus, GA
19,002 Employees
On-site Workplace
Year Founded: 1984

What We Do

Centene provides healthcare solutions to individuals across the United States with more than 23 million members nationwide.

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