The Role
Leads Adobe Experience Platform and digital analytics implementation, including Adobe Launch tagging, XDM schemas, data ingestion, governance, CJA workspaces, and Adobe Analytics and Target integrations. Manages analytics teams, stakeholder strategy, data audits, funnel and campaign analysis, data quality, anomaly detection, testing, and AI-driven optimization. Evaluates emerging tools, leads proof-of-concept initiatives, and translates complex technical findings into actionable business insights.
Summary Generated by Built In
Requisition Number: 2397646
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- AEP & CJA Technical Implementation
- Implement robust tagging using Adobe Launch, JavaScript, and data layers for AEP, Analytics, and Target
- Architect and maintain AEP components (ingestion pipelines, governance, integrations) and configure CJA workspaces
- Build XDM schemas, unify data across sources, and leverage AI for identity resolution and anomaly detection
- Strategic Leadership & Stakeholder Management
- Lead and mentor analytics teams, define an Adobe Analytics/AEP strategy aligned with corporate goals and key metrics
- Collaborate with executives and cross-functional teams to drive data-driven decisions
- Data Analysis & Optimization
- Perform data audits and develop custom scripts to ensure data quality, integrating AI-driven QA where applicable. Conduct funnel and campaign analysis, translating complex findings into actionable insights
- Continuously monitor performance, resolve data ingestion/reporting issues, and use AI-driven anomaly detection
- Oversee testing of new features, integrations, and enhancements; leverage AI-based QA to ensure accurate data collection
- Continuous Improvement & Innovation
- Evaluate and recommend new tools, methodologies, and data sources that could drive improvements in analytics quality, efficiency, and innovation
- Lead pilots and proof-of-concept projects to test emerging analytics approaches and technologies
Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements
Required Qualifications:
- Bachelor's in Data Science, Analytics, Statistics, Computer Science, Marketing, or related field (Master's preferred)
- 12+ years in digital analytics or related field, with deep Adobe Experience Cloud experience
- 3+ years in leadership/managerial roles, building and guiding analytics teams
- Solid hands-on Adobe Experience Platform (AEP),Adobe Launch, Customer Journey Analytics (CJA), Adobe Analytics, and Adobe Target skills
- Familiarity with Adobe Real-Time CDP, Adobe Journey Optimizer, or similar solutions is highly preferred
- Expert JavaScript for tagging/data layer/custom scripts; proficiency in SQL
- Additional familiarity with platforms like Glassbox, Quantum Metric, Qualtrics, Observe Point
- Robust understanding of data architecture, data modelling (XDM), and data governance
- Ability to integrate or develop basic AI-driven models (e.g., predictive scoring, personalized recommendations)
- Proven excellent verbal and written communication skills; adept at translating complex technical concepts into actionable insights
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Skills Required
- Bachelor's degree in Data Science, Analytics, Statistics, Computer Science, Marketing, or a related field
- 12+ years of experience in digital analytics or a related field
- Deep Adobe Experience Cloud experience
- 3+ years of leadership or managerial experience building and guiding analytics teams
- Hands-on experience with Adobe Experience Platform, Adobe Launch, Customer Journey Analytics, Adobe Analytics, and Adobe Target
- Expert JavaScript skills for tagging, data layers, and custom scripts
- Proficiency in SQL
- Understanding of data architecture, data modeling using XDM, and data governance
- Ability to integrate or develop basic AI-driven models, such as predictive scoring or personalized recommendations
- Excellent verbal and written communication skills, including translating technical concepts into actionable insights
- Master's degree
- Familiarity with Adobe Real-Time CDP, Adobe Journey Optimizer, or similar solutions
- Familiarity with Glassbox, Quantum Metric, Qualtrics, or Observe Point
Optum Compensation & Benefits Highlights
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Leave & Time Off Breadth — Paid time off is often regarded as generous, with meaningful accrual and flexibility to use it. While practices can vary by team, the overall time-off offering stands out as a relative strength.
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Retirement Support — A 401(k) plan with employer matching is available and generally well-regarded for supporting long-term savings. It remains valuable, though candidates should verify the current match formula.
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Parental & Family Support — Programs such as parental leave, family medical leave, and adoption assistance are included as notable elements of the total rewards package. These resources can meaningfully support work-life balance when applicable to the role and location.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
