Manager, Customer Marketing

Job Title: Manager, Customer Marketing

Location: United States - Remote

THE OPPORTUNITY:

Although we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

At Salesloft, our Manager, Customer Marketing will be pivotal to our company’s success. You will be a key member of our fast-growing and high-performing product marketing team focused on driving the adoption, advocacy, and community engagement of our customer army. 

On a day-to-day basis, you will be responsible for leading the product and customer marketing team designed to cultivate a community of customer advocates, tell their stories, and create scalable pathways for customer adoption & expansion. Specifically, you will lead a team of high-achieving customer marketers to:

• Develop a tech-led, always-on customer and user-driven campaign programs that drive adoption of the full Salesloft platform and lead to stickier, more highly retained customers
• Activate the customer army through development of deep and impactful customer stories that are aligned to key business priorities
• Grow the customer advocacy program and create opportunities for advocates to connect in deep and meaningful ways with our brand
• Build executive programs such as CAB, to develop strategic partnerships between Salesloft and our most impactful customers
• Independently drive 1-2 key company-level initiatives. Manage the overall process, set key dates, timing, and milestones, and consistently meet those deadlines. 
• Partner with marketing and pre and post sales leaders to drive alignment of key initiatives and collaborate on cross-functional goals to drive customer adoption, advocacy, and retention
• Be seen as a thought-leader. Analyzes customer data and the latest trends that impact their experience with Salesloft and feeds that into the customer journey.  
• Support a team of all-star customer marketers, providing coaching, guidance, and opportunities to grow and have fulfilling careers at Salesloft 

In addition to working with amazing colleagues who exemplify our ‘team over self’ core value, you will also have the opportunity to lead company level initiatives focused on key metrics (CSAT, NRR, Platform Adoption). You will have an opportunity to make a difference in a growing organization that is customer obsessed. 

WHAT WE’RE LOOKING FOR:

• You are passionate about sales technology and can develop customer programs at scale. 
• You are a person who has deep understanding and empathy for the challenges our customers solve with Salesloft and are passionate about telling their stories. 
• You can lead a team of customer marketers to achieve company level objectives around adoption, referencability, NRR, etc.
• You have a collaborative mind and can work with cross functional teams/leaders to solve complex organizational challenges. 
• You are also the epitome of our core values: Lead with humility and respect. Earn customer trust. Put team over self. Redefine what’s possible. And deliver big results.

If you’re looking for an opportunity to learn more, do more, and become more, then becoming Manager, Product and Customer Marketing is the career path for you!

THE TEAM:

The product marketing team consists of results oriented SaaS marketing professionals with a strong mentality and desire to win in our market. They understand the market, our customers (sales, marketing & customer success leaders, sales & revenue operations) and users (sales & customer facing teams) and partner closely with internal teams to drive winning outcomes. The professionals on our product marketing team share a few common traits: they are smart, customer-first, analytical, creative problem solvers, self-motivated, ambitious, and passionate about helping our teams evangelizing Salesloft.  

THE SKILL SET:

• BA/BS, preferably in business, marketing, statistics, computer science or a related discipline. 
• 5-8 years of experience in enterprise, B2B software sales engineering, product management, product marketing or consulting
• Customer-first mentality- including being able to craft and articulate the value propositions of programs and initiatives to customers simply and clearly
• Proven track record of collaboration across cross-functional teams, including executive leadership and ICs
• High level of empathy - it’s important for our customer marketers to be strong partners to their marketing peers, internal partners and customers
• Experience with sales or marketing technology applications is strongly preferred
  

WITHIN ONE MONTH, YOU’LL:

• Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique 
• Begin 1:1’s with your manager, understand your 30-60-90 plan, meet & shadow current members of the Salesloft team, and delve into your territory 
• Set your OKRs (Objectives and Key Results) with your manager and develop an action plan to achieve them
• Meet key partners in product management, sales, customer success and the other marketing departments.

WITHIN THREE MONTHS, YOU’LL:

• Understand the Revenue Orchestration market and key players
• Understand our key customer personas, pains, motivations, and behaviors
• Understand Salesloft capabilities deeply and how they help customers achieve their business goals

WITHIN SIX MONTHS, YOU’LL:

• Be viewed as a subject matter expert on our customers and their needs

WITHIN TWELVE MONTHS, YOU’LL:

• Be considered a top-performing member of the product marketing team

WHY YOU’LL LOVE Salesloft:

At Salesloft, we're not just a company, we're a community built on shared values. 

We put our customers first, prioritize our team over ourselves, focus on results, have a bias toward taking action, and choose to see the glass as half full. These values have been at the heart of our growth in becoming the #1 leader in revenue orchestration software, and we're still just getting started.

Salesloft helps sales teams drive more revenue with the only complete revenue orchestration platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine. 

In addition to our stand-out organizational health, G2 recently ranked us #1 in Sales Engagement and we were named a leader in the 2024 Forrester Wave for Revenue Orchestration.

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for Salesloft! 

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT Salesloft:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• You will grow more here than you would anywhere else, that is a promise
  

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.