If you are looking to excel and make a difference, take a closer look at us…
Functional (job responsibilities)
- Provide analytical leadership to the team to identify sales growth opportunities and develop strategies towards profitability.
- Perform advanced analytics to support the teams across acquisition and portfolio management.
- Develop and identify effective portfolio actions based on customers’ revenue, profitability, transactional behavior and engagement with bank.
- Coordinate key initiatives and manage business relationships with key business partners in Product, Channel, Operations and Finance.
- Participate in the development and application of scorecards, pricing elasticity models, propensity models, CHAID analysis, cluster and regression statistical tools on different initiatives; including self-learning and responsive algorithms (machine learning).
- Train team members as needed on analytic processes, tools and problem solving.
- To work closely with their peers in the department on analytic, campaign and reporting requirements to meet the Bank’s strategic and tactical KPIs.
Managerial (team/group responsibilities)
- Lead a medium sized team consisting of senior and junior analysts to generate regular and ad-hoc reports and campaigns
- Train and coach the team to reach optimum efficiency in terms of productivity, accuracy and timeliness
- Implement process improvements for productivity and timeliness
Organizational (organizational responsibilities)
- Key controller of the Bank’s Customer Contact Policy to safeguard the private information of customers
Education/Qualification
- Degree in Engineering, Computer Science, IT, Actuarial studies, Banking/Finance/Economics, Business, Marketing, Mathematics/Statistics or related disciplines
- Proficient in SAS Programming, Enterprise Guide, SQL and MS Excel, Data warehouse and enterprise BI solutions such as Tableau
- Knowledge and previous experience with statistical modelling such as decision tree tools like CHAID or Logistic Regression is highly desirable
- Good interpersonal and communication skill
Experience
- At least 5-10 years of relevant working experience
- Exposure to project management and operation set-up
- Have performed reporting function in the capacity of creator / designer and/or execution
- Marketing or Sales Campaign design, creation and reporting
- Knowledge in Adobe Analytics and Google Analytics will be added advantage
Special Skills
Coding skills in SAS or SQL; or in other BI and statistical programs
Hong Leong Bank Berhad (“HLB”) is a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned HLB various awards for its innovative approach in reimagining customer experiences and their banking journey. HLB’s digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our employees to drive life-long learning, achieve their career aspirations and grow talent from within HLB. HLB is the recipient of the Gold Award for Best Workplace Culture at the HR Excellence Awards 2019 for our efforts in nurturing a culture of high performance.
Thank you for considering HLB as your preferred employer and we look forward to receiving your application soon.
Top Skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
