Manager, CRM Applications

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

The Manager, CRM Applications is responsible for the overall technology leadership and management of Graco’s customer enablement application portfolio, including Salesforce CRM, Sales Cloud, Service Cloud, Experience Cloud, B2B Marketing Cloud, and other enterprise platforms. This position leads a high-performing team of product owners, architects, developers, and administrators, and is accountable for the full application lifecycle, from strategy and prioritization through design, delivery, integration, release management, and ongoing operations.

As the primary IT leader and strategic partner to business leaders across Sales, Service, and Marketing, this position ensures CRM platforms deliver measurable business value, scale globally, and align with enterprise architecture and security standards. Success in this role requires strong strategic thinking, cross-functional leadership, influence, and clear communication at all levels of the organization.

What You Will Do at Graco

CRM Strategy & Delivery

• Own and drive the CRM Applications strategy and roadmap, leading delivery of customer-facing initiatives aligned with corporate strategy and business priorities.

• Lead cross-functional delivery teams responsible for configuring, extending, integrating, orchestrating, and optimizing CRM capabilities to achieve targeted business outcomes.

• Manage full application lifecycle management, including upgrades, releases, patches, security remediation, user access, roles, profiles, provisioning, and data protection.

• Stay current on emerging CRM technologies and innovations; foster a culture of learning, experimentation, and continuous improvement to drive business value.

Cross-Functional Collaboration & Leadership

• Partner closely with business leaders in Sales, Service, Marketing, and Technology to maximize platform adoption, user experience, and ROI.

• Build and manage strategic partnerships with global system integrators and implementation partners to enable scale, resiliency, and cost efficiency in a 24x7 IT operational model.

• Lead relationships with Salesforce and other enterprise application vendors, driving proactive engagement, roadmap alignment, and value realization.

• Own vendor performance management and continuous improvement using SLAs, KPIs, and OKRs.

• Oversee CRM integrations, APIs, and connectivity with enterprise systems; collaborate with Integration, Cybersecurity, Infrastructure, and Data teams to ensure alignment with IT standards and CX architecture.

• Communicate portfolio health to executives and stakeholders, including delivery status, budget performance, risks, dependencies, and mitigation plans.

Team Leadership and Financial Management 

• Lead, coach, and develop a high-performing CRM Applications team, fostering accountability, collaboration, and technical excellence.

• Set clear goals, provide regular feedback, and support professional growth and career development.

• Own and manage the annual operating and project budget, ensuring disciplined financial management and alignment to strategic objectives.

What You Will Bring to Graco

• Bachelor’s degree in Information Technology, Computer Science, or related field; MBA or advanced degree preferred.

• 7+ years of experience leading CRM platforms such as Salesforce or similar enterprise CRM solutions.

• 2+ years of people leadership experience with demonstrated success building and leading teams.

• Deep understanding of the CRM technology ecosystem, including platform architecture, data model, security, integrations, AI capabilities, and product roadmap

• Experience operating in Agile / Scrum environments and leading product-centric delivery teams.

• Strong experience translating business requirements into scalable, secure technical solutions.

• Proven ability to communicate complex technical concepts in clear, business-focused language to stakeholders at all levels.

• Ability to work both independently and within a team. Capable of managing a variety of complex issues while driving momentum of key projects.

Accelerators

• Global industrial manufacturing experience and knowledge.

• Prior experience in Revenue Operations (Sales, Marketing, Service, or Operations) or as an IT business partner to these functions.

• Salesforce certifications (Administrator, Architect, Developer, or equivalent).

• Ability to manage multiple complex initiatives simultaneously while maintaining delivery momentum.

Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.

Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.

Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

The base pay range for this position is listed below, exclusive of fringe benefits or other compensation.  If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience.  In addition to those factors, we will also consider internal equity of our current employees.  Please keep in mind that the range provided is the full base salary range for the role.  Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.