About
Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.
Job Overview
The Copy Manager is responsible for elevating Bloomingdale’s brand voice and shaping content across all channels (print, digital, social). Proactive and full of ideas, the ideal candidate is a natural storyteller—and strong writer—with a keen understanding of luxury fashion, and how people shop today. The Copy Manager helps lead seasonal campaigns, developing the narrative, and building the messaging framework in alignment with strategic objectives and overall brand vision. This individual can think big picture while maintaining a laser-focused eye on the details; and always prioritizes the customer experience.
Essential Functions
- Elevate Bloomingdale’s brand voice so it is informative, original, and aligned with the brand vision
- Craft copy that is clear, impactful, and deliberate
- Conceptualize 360° campaigns, taking them from idea to fruition
- Ensure consistency and adherence to Bloomingdale’s copy standards and tone of voice
- Maintain the highest standards for writing and proofreading
Qualifications and Competencies
- Bachelor's Degree from a 4-year college or university or related experience
- 6–10 years relevant experience at a retailer, magazine, or agency
- Strong background in campaign concepting, either at an agency or in-house at a brand
- Exceptional writing and editing skills
- Keen understanding of copy needs by channel (digital media, catalog, email, homepage, etc.)
- Communicates effectively and presents information in a clear, concise manner
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to think creatively, strategically, and technically
This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.
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Skills Required
- Bachelor's degree or related experience
- 6-10 years relevant experience at a retailer, magazine, or agency
- Strong background in campaign concepting (agency or in-house)
- Exceptional writing and editing skills
- Keen understanding of copy needs by channel (digital media, catalog, email, homepage, etc.)
- Excellent leadership, facilitation, and interpersonal skills
- Ability to think creatively, strategically, and technically
- Maintain highest standards for writing and proofreading
- Communicates effectively and presents information clearly
What We Do
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s Inc. Currently we operate 37 department stores and an ever growing number of Bloomingdale’s The Outlet stores in 13 states as well as the always open and fashionable Bloomingdales.com. Bloomingdale’s also has an international presence in Dubai.
