Manager - Content Strategy

Let’s talk about who we are

The nib Group has a mission and vision of people enjoying better health. Through our success, we aspire to more prosperous and sustainable communities, not only the creation of enterprise value. nib is a trusted health partner, helping members and travellers make more informed healthcare decisions, transact with healthcare systems and generally live healthier lives.

We're looking for people who share this passion and want to be a part of a team that has the appetite and ambition to be extraordinary. Extraordinary comes in different perspectives and experiences. We're committed to an environment where everyone has the autonomy and freedom to be their authentic selves, every day.

Let’s talk about diversity, equity and inclusion

We embrace a flexible working environment and welcome candidates that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples, people living with disability, LGBTQIA+ as well as culturally diverse community members to apply for open roles. 

nib Group is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, or would like this advertisement in an alternative format, please contact us at nibemployment @nib.com.au.

Let’s talk about this role

This is a 12 month Fixed Term Contract as Manager – Content Strategy.

In this role, you will take a member-centric and innovation led approach to drive the strategic thinking and execution of nib’s online content and organic social channels.

You will build digital strategies to solve business problems that promote user experience and make the most of available resources. You will be responsible for managing the content and experience resources within the Marketing and Digital team, providing ongoing direction and support in the creation and placement of online content ensuring quality, consistency and compliant copy remains a fundamental art of the overall user experience.

You will be responsible for the content publishing hub The Check Up and the maintenance of a content marketing strategy, which meets the needs of the business to engage members and prospects and deliver commercial outcomes.

You will be responsible for delivering digital solutions to the broader business, providing solutions to any technical challenges between the Digital and IT teams. You will proactively identify opportunities for digital enhancement and recommend solutions, working closely with the Content Platform team to deliver initiatives.

Let’s talk about you

The successful candidate will have 5 years’ experience in digital marketing and/or content marketing/content management (ideally in health insurance, financial services or a regulated industry). 

You will have a mix of technical and creative skills and are familiar with developing and applying brand positioning frameworks and governance models. You will preferably also have experience and understanding of media buying principles to deliver impactful communications resulting in positive brand outcomes. 

Furthermore we’re looking for: 

• Marketing or Business Degree qualification

• Strong communication and presentation skills

• Experience in social media management

• Experience in managing and developing others

• Strong ability to influence stakeholders

• Budget management and commercial acumen

• Familiarity with UX design principles and processes

• Experience working with marketing automation and personalisation frameworks

• Applied understanding of SEO in content and web design

• Proven experience in applying innovation or optimisation frameworks

At nib, we recognise that some people may only apply when their education, skills and/or experiences are identical to what an employer is looking for in a candidate. We’re always on the lookout for curious individuals who will add to the culture at nib Group – so if this role resonates with you, please apply!

Let’s talk about working at nib

Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another. Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We offer a new starter benefit to help set up a functional home workspace. At nib, we’re committed to creating a flexible working environment where you’re free to be you. 

Other benefits to support you at work (and play) include: 

• Generous discounts on nib health and travel insurance products including 50% discount on employee health insurance

• The opportunity to give back to the community through paid leave for volunteering through nib Foundation 

• Support your better health – whatever that looks for you - through our nib Well Program and corporate fitness discounts 

The fine print

All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.