Manager, Consumer Marketing & Tenant Relations

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

ONE DAYTONA is seeking an innovative and strategic marketing professional to lead our consumer marketing and tenant relations efforts. The Manager, Consumer Marketing & Tenant Relations, is responsible for overseeing all advertising, promotions, and marketing initiatives designed to increase awareness, traffic, and tenant sales across the property. This role serves as the primary liaison between ONE DAYTONA’s management team and tenants, fostering collaboration and ensuring the success of marketing programs that enhance the guest experience and strengthen the ONE DAYTONA brand.

Essential Duties and Responsibilities

• Develop and implement comprehensive marketing strategies that drive consumer traffic, engagement, and sales performance for tenants.
• Serve as the primary contact for tenant marketing communication, including coordination of tenant meetings and distribution of marketing updates.
• Communicate monthly marketing activities, results, and performance recaps to the Real Estate leadership team.
• Oversee all campus visuals, including signage, banners, window displays, and vacant space activations to ensure brand consistency and visual excellence.
• Lead the Founding Partner Program, ensuring fulfillment of contractual obligations and maximizing partner exposure through creative activations.
• Identify and develop alternative revenue streams through on-site advertising, sponsorships, and partnership opportunities.
• Oversee production and placement of signage, promotional materials, and advertising to support property initiatives and events.
• Manage campus photography, videography, and drone programs to support marketing, PR, and social media needs.
• Cultivate and maintain strategic relationships with key community partners including the Daytona Beach Area Convention and Visitors Bureau, Chamber of Commerce, and Visit Florida.
• Represent ONE DAYTONA in the community and manage marketing activities related to local organizations and tourism partners.
• Collaborate with the events team to plan and execute on-site events, providing marketing support and on-site leadership as needed.
• Willingness to work nights, weekends, and holidays as required for event and activation support.

Supervisory Responsibilities

None

Education and/or Experience

• Required: Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or Business Administration.
• Required: Minimum three (3) to five (5) years of experience in marketing or related roles.
• Preferred: Experience in retail, real estate, or shopping center marketing.
• Technical Skills: Proficient in Microsoft Office Suite; experience with Yardi a plus.

Key Qualifications

• Strong ability to build relationships and leverage partnerships to achieve strategic marketing goals.
• Excellent written, verbal, and presentation communication skills; confident public speaker.
• Proven experience in project management, from concept development through execution and reporting.
• Creative, detail-oriented mindset with a passion for innovation and high-quality execution.
• Ability to manage multiple priorities and adapt in a fast-paced, dynamic environment.
• Collaborative, energetic, and professional approach to teamwork and tenant relations.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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