Manager, Consumer Insights, Popeyes

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager of Consumer Insights for Popeyes plays a vital role in uncovering consumer insights to drive profitable growth for franchisees and support the strategic objectives of Popeyes and Restaurant Brands International (RBI). This role involves using a blend of quantitative and qualitative research techniques to answer high-priority business questions and provide actionable insights that inform marketing and operational strategies.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL.

Role and Responsibilities:

• Lead primary research projects end-to-end from research design through reporting to support our cross-functional category, brand, and creative teams.
• Provide appropriate stakeholders with timely and insightful analyses
• Contribute to thoughtful and creative discussions with stakeholders and cross-functional teams on insights findings and implications 
• Help pressure test and validate newly onboarded marketing research vender partners
• Be a key participant in helping the Consumer Insights function attain its vision
• Play an active role in a particular area of the function (e.g. brand health, concept testing, innovation, digital, etc.) and continue to raise the bar in our tools, processes, and insights.
• Leads the development, execution and presentation of custom research projects, and analysis of syndicated studies
• Develops relationships with strategic business partners and has an influence on key business decisions
• Ensures the consistency of studies and that suppliers meet Popeye's standards
• Presents results to key customers
• Leads the communication process and manages expectations regarding schedule, expectations and deadlines.
• Synthesizes the key brand and consumer insights across studies.
• Development of both qualitative and quantitative research techniques to support a variety of disciplines, including advertising research, concept development, communications, competitive intelligence, and brand development.

Qualifications and Skills:

• 4+ years of experience in a highly visible Consumer Insights or Market Research role (client-side or supplier-side), with demonstrated strength in both strategic and tactical development
• Strong written and verbal communication skills, paired with a results-driven mindset
• Proven experience managing large-scale research projects in fast-paced environments with tight timelines
• Demonstrated ability to lead and prioritize multiple research and analysis initiatives simultaneously
• Hands-on experience programming and fielding quantitative research studies
• Solid experience designing and executing qualitative research methodologies
• Strong intellectual curiosity and a genuine passion for understanding consumer behavior
• Advanced market research expertise with deep proficiency across both qualitative and quantitative approaches
• Retail and/or QSR industry experience preferred
• Proven ability to build strong relationships and foster collaboration across agencies, suppliers, and internal teams to drive high performance

#Popeyes

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.