Manager, Communications Strategy and Execution for Corporative Initiatives

Posted Yesterday
Be an Early Applicant
5 Locations
In-Office
88K-158K Annually
Senior level
Insurance
The Role
Leads communications strategy and execution for corporate initiatives, developing campaigns and content for internal and external audiences. Partners with executives, subject matter experts, and business stakeholders to translate complex concepts into compelling communications across automated email, webinars, video, and other channels. Manages a small communications team, establishes collaborative processes, tracks campaign performance, and ensures messaging supports brand awareness, engagement, and business objectives.
Summary Generated by Built In

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

 

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

The Manager, Communications Strategy and Execution for Corporative Initiatives will be responsible for leading, managing and executing communications strategy and planning for key corporate initiatives that’ll raise brand awareness, inform, educate and influence internal and external audiences.

The person in this role needs to be able to respond to needs in a fast-paced environment while also proactively planning to develop and manage ambitious and growing corporate initiatives that are evolving as rapidly as we are. This includes partnering to define, develop and implement communication strategies as well as crafting and delivering high-quality content via automated emails personalized with variable data, live webinars, recorded videos, etc.

The individual will foster an environment of collaboration and work closely with company executives, subject matter experts and other stakeholder to understand needs. They will then strategically build out well-designed measurable campaigns with clear and effective takeaways that drive engagement.

RESPONSIBILITES:

  • Manages the strategy and execution of GEICO’s key corporate initiatives to develop those programs and meet business needs

  • Collaborates with business partner to research and translate complex concepts into well-crafted memorable and emotionally relevant content

  • Builds communications and materials that meet specialized needs while ensuring a compelling brand message across any medium, including internal and external channels.

  • Delivers high-quality content via automated emails personalized with variable data, live webinars, recorded videos, etc.

  • Able to manage and provide leadership to a small team of Communication Specialists and other business partners

  • Establishes processes that maximize our ability to collaborate and deliver results

  • Tracks and reports out on progress of programs and campaigns.

  • Generates steady supply of ideas to creatively meet business needs in new and profound ways

  • Demonstrates an understanding of GEICO’s business and industry.

  • Adheres to GEICO Code of Conduct, company policies, and operating principles

  • Meets attendance standard at business location to perform necessary job functions and to facilitate interaction with management and co-workers.

REQUIREMENTS:

  • Bachelor's degree required, degree focus in English, journalism, communications, public relations, related field is preferred or relevant years of experience
  • 5+ years of experience developing and executing communications and brand strategies

  • Excellent writing skills and a strong ability to communicate ideas and concepts creatively and concisely

  • Passion for finding new and creative ways to reach an audience

  • Ability to work across teams and departments in a highly collaborative way

  • Strong project management skills; can juggle and organize multiple priorities

  • People management experience

  • Must be able to work both independently and in a team environment

  • Must be able to multi-task

  • Must be able to learn and apply large amounts of technical and Must be able to communicate effectively verbally and in writing procedural information

LOCATION: open to all hub locations

  • Bethesda, MD

  • Manhattan, NY

  • Cleveland, OH

  • Chicago, IL

  • Buffalo, NY

***Remote will be considered


 

Annual Salary

$88,150.00 - $157,850.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.


 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

 

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

 

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Skills Required

  • Bachelor's degree required; English, journalism, communications, public relations, or related field preferred, or relevant years of experience
  • 5+ years of experience developing and executing communications and brand strategies
  • Excellent writing skills
  • Ability to communicate ideas and concepts creatively and concisely
  • Ability to develop creative ways to reach audiences
  • Ability to work collaboratively across teams and departments
  • Strong project management skills and ability to manage multiple priorities
  • People management experience
  • Ability to work independently and in a team environment
  • Ability to multitask
  • Ability to learn and apply technical and procedural information
  • Effective verbal and written communication skills

GEICO Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GEICO and has not been reviewed or approved by GEICO.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, prescription, behavioral health, dental (including orthodontia), and vision options with multiple plan types. Wellness resources, HSAs/FSAs, and related programs add breadth to the core health offering.
  • Retirement Support Retirement support includes a 401(k) with an employer match, and the match level is still characterized as good even after adjustments. Access to a credit union and financial education tools further strengthens the overall retirement/financial support picture.
  • Flexible Benefits Work-life programs provide flexibility through hybrid scheduling and limited remote-work options, alongside a broad menu of ancillary benefits such as commuter pre-tax programs, employee discounts, and charitable gift matching. Education support via tuition assistance and scholarships adds additional optionality for different needs.

GEICO Insights

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The Company
HQ: Chevy Chase, MD
26,259 Employees
Year Founded: 1936

What We Do

We know you know GEICO, but we want you to know that with us, you’ll find a rewarding career no matter which path you take. Our over 40,000 associates have been unexpectedly delighted to find that their jobs have turned into illuminating careers. You know us for insurance. Get to know us for great careers, too.

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