Manager, Communications and Brand, Marketing & Digital

About FWD Group

FWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance.

For more information, please visit www.fwd.com

For more information about FWD Hong Kong, please visit www.fwd.com.hk/.

The Job

• Responsible for corporate and external communications for FWD Hong Kong and FWD Macau
• Define and implement effective corporate communication strategies and campaigns covering traditional, online and social media platforms to elevate FWD’s brand reputation and propositions, and to contribute to business and brand goals of the company
• Develop key messages and content for external and internal communications
• Lead thought leadership initiatives including speaking opportunities, social media, etc.
• Coordinate corporate award and event sponsorship activities
• Handle internal communications for management’s update, and campaigns/ industry update/ Group’s initiatives, etc.
• Work with agencies, influencers, publishers, production vendors to conceptualise and develop innovative ideas and content that resonate with the target audience
• Review contents from business functions to ensure accurate and clear corporate messages are communicated internally and externally
• Able to maintain professional relationships and collaborate with business partners, media and key stakeholders internally and externally
• Issue/ crisis management to help the company mitigate reputational risks and protect the brand
• Company’s media audit exercise and media training programmes
• Monitor competitors’ activities, industry trends for shaping necessary communications responses

The Person

• University degree holder, preferably in Communications, Public Relations, Journalism or related disciplines
• At least 8+ years of proven working experience in corporate communications, media relations and crisis handling. Exposure in public relations agencies and/or insurance industry will be a definite advantage.
• Hands-on experience in communications strategies and content development, copywriting, social media angles and insights, and organising corporate and media events
• Self-motivated, detail-oriented, and goal-oriented with multi-tasking abilities in a fast-paced environment. Ability to work independently while being a team player
• Strong communications skill to interact with cross-function teams and facilitate business interactions
• Strong presentation skill and excellent command of written and spoken English and Chinese
• High proficiency in PC knowledge including MS Word, Excel and PowerPoint and Chinese word processing
• Experience with trending local and Mainland China social media content will be an advantage

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.
Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, gender, disability or family status in employment process.