Your Opportunity as the Manager, Category Advisory - Target
Join the Category Advisory team supporting Target, where you will be responsible for leading the customer and a team of 2 direct reports to drive category growth at Target. You will be responsible for partnering closely with the Target category management team to develop strategies, tactics and writing POGs to execute and deliver category growth. You will build customer strategies and deliverables, collect, summarize, and present available data and recommended solutions to provide the Target category management team with information necessary to develop the business. This role is a player coach with the opportunity to develop into a strong leader of their team.
Location: Minneapolis, MN
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In this role you will:
- Manage, coach and develop a team of 2 direct reports
- Track sales trends and insights
- Develop and perform weekly sales reporting to deliver to the buyer
- Identify key opportunities and risks
- Participate in the development of Category strategies based on insights and opportunities
- Review category and item-level performance data to provide clear, actionable recommendations on driving the most productive assortment on shelf for new and existing teams
- Translates and synthesizes consumer, category and shopper insights into strategic growth stories and initiatives with customized retailer specific application / recommendations
- Translates national and channel category trends into retailer specific category opportunities
- Influence and build category strategies leveraging account specific shopper and category data and insights to drive growth
- Deliver POGs for Transition and Revisions (1x/year transition), 3-4x/year seasonal revisions)
- Identify market opportunities leveraging all available tools & resources:
- Analyze customer’s business using IRI/Circana, Nielsen and customer’s proprietary data (shopper card, POS).
- Assist in the development of category reviews that will be leveraged to grow total category sales
- Use information from multiple data sources to identify Category opportunities with a multi-channel approach
- Develop solutions with respect to product distribution, promotion, pricing, and shelf-placement
- Prepare clear and concise presentations to inform customer of business/consumer trends, existing opportunities, and solutions for growth
- Participate in the design and drawing of Plan-o-grams using JDA software
- Conduct both in-store and online competitive retailer downloads (i.e. comp shops)
- Provide seasonal performance analysis and recaps
- Assist other functional areas to develop business opportunities
What we are looking for:
Minimum Requirements
- Bachelor’s degree
- 5+ years of work experience in Sales Analytics, Category Management, or Shopper Insights
- Strong background utilizing analytical, interpretive, and problem-solving skills to uncover trends and insights
- Experience using POS, Panel, and Retailer Shopper data (ie. Nielsen, IRI/Circana, DOMO, PartnersOnline, PowerBI / Tableau)
- Proficient in JDA Space Planning software and experience building POGs
- Customer facing experience working with Target, preferably on an Advisory
- Demonstrated ability to develop high-quality relationships
- Strong cross-functional teamwork orientation
- Excellent communication and presentation skills; ability to influence decisions
- Self-motivated with ability to manage multiple projects
- Ability to travel as needed (less than 10%)
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's degree
- 5+ years of experience in sales analytics, category management, or shopper insights
- Strong analytical, interpretive, and problem-solving skills
- Experience using POS, panel, and retailer shopper data
- Experience with Nielsen, IRI/Circana, DOMO, PartnersOnline, Power BI, or Tableau
- Proficiency in JDA Space Planning software and experience building planograms
- Customer-facing experience working with Target, preferably in an advisory capacity
- Ability to develop high-quality relationships
- Strong cross-functional teamwork orientation
- Excellent communication and presentation skills with ability to influence decisions
- Ability to manage multiple projects
- Ability to travel as needed, less than 10%
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
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Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
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Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
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Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.








