Job Description:
Role Title: Manager, Campaign Operations (L09)
Company Overview:
Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities, focusing to take up leadership roles.
Organizational Overview:
Performance Marketing India team works closely with the marketing team in the US to support a wide range of marketing activities, including campaign operations, creative services, project tracking, compliance, and vendor management. The team is involved in every step of the process, from customer acquisition to providing marketing offers and regular updates to keep customers engaged with Synchrony.
Role Summary/Purpose:
As Campaign operations manager, you will be part of the Growth marketing within synchrony financial, India and is responsible for managing and executing marketing campaigns for synchrony Financial clients within the performance marketing COE. In this role, you will be working with client marketing managers to execute the omnichannel campaigns and possible automation and / or automation. You will closely work with team leader to pair up in some of the critical and important projects like customer journey and/or profile and plays a vital role in driving the strategic initiatives.
Key Responsibilities:
Perform the campaign execution process by adhering to compliance policies and maintain the key performance indicators i.e., accuracy and timelines at 100%
Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
Support the team leader in activity of data integration with in CDP and CRM platform.
Develop rules and setup the flow for trigger based campaign projects.
Be part of the Agile PODs to continuously drive the automation / optimization within the portfolio
Provide support by owning the critical projects like Prescreen, Reissues and / or upgrades
Help team leaders in team engagement activities and collaboration
Required Skills/Knowledge:
Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.
Having experience of 2+ years in financial domain
Good understanding of financial domain
Desired Skills/Knowledge:
Basic knowledge of applicable bankcard laws, compliance regulations and operating instructions
Experience of CDP is a plus.
Proven ability to manage and execute campaigns in a detail-oriented environment.
Demonstrated ability to develop and implement new procedures/programs.
Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA
Eligibility Criteria:
Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.
Work Timings: 5:30 PM to 2:30 AM IST
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying
Inform your manager and HRM before applying for any role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be on any corrective action plan (First Formal/Final Formal, LPP)
L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
Grade/Level: 09
Job Family Group:
MarketingSkills Required
- Bachelor's degree with 2+ years in Campaign Operations domain, or 4+ years in lieu of a degree
- 2+ years of experience in the financial domain
- Experience with CRM tools (SAS/CI, Salesforce, Adobe, Unica)
- Knowledge of segmentation, suppression/exclusions, and campaign data file outputs
- Good understanding of financial domain and applicable compliance requirements
- Basic knowledge of bankcard laws, compliance regulations and operating instructions
- Experience with Customer Data Platforms (CDP)
- Experience with analytics / data visualization tools such as Tableau and SAS VA
- Proven ability to manage and execute campaigns in a detail-oriented environment
Synchrony Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Synchrony and has not been reviewed or approved by Synchrony.
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Parental & Family Support — Parental leave is described as extensive, with long paid leave for birthing parents and additional paid leave for all new parents. Backup childcare and eldercare options provide practical support for caregiving needs.
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Wellbeing & Lifestyle Benefits — Well-being offerings are broad, spanning integrated wellness tools, dedicated well-being coaches, and an enhanced assistance program. Reimbursements for activities like fitness apps, swimming lessons, art classes, and meditation, along with pet telehealth and adult orthodontia, reinforce lifestyle support.
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Fair & Transparent Compensation — Pay practices emphasize pay equity across gender and race and a high wage floor for U.S. hourly roles. These signals aim to underpin fairness in base compensation across the organization.
Synchrony Insights
What We Do
At Synchrony (NYSE: SYF), we’re changing what’s possible for people and businesses every single day. From offering financing options to creating innovative tech, we help make shopping go smoothly across a variety of industries, like retail, auto, travel and home. Synchrony is one of the largest issuers of store credit cards in the United States. We help consumers pay over time for important expenses, issue co-branded cards for small- and medium-sized business credit products, as well as offer consumer savings products through Synchrony Bank. So, how can we change what’s possible for you?
