At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Role Summary
We are seeking an experienced and strategic BDR Manager to lead, coach, and scale our Business Development Representative (BDR) team covering the North West & META Regions. In this pivotal role, you will oversee a team operating in a hybrid lead model, balancing high efficiency inbound lead qualification with targeted, strategic outbound prospecting.
As the BDR Manager, you will serve as the strategic bridge between Marketing and the Regional Sales organisation. You will partner closely with Marketing to optimise inbound lead conversion, lead SLA execution, and campaign follow up, while simultaneously collaborating with Sales Leadership and Account Managers to build outbound pipeline strategies in target accounts.
Key Responsibilities
Team Leadership & People Management
- Hire & Scale: Recruits, interviews, hires, and retains top tier BDR talent.
- Coaching & Development: Conduct regular 1 on 1s, call coaching sessions, opportunity reviews, and career development planning for all team members.
- Culture & Engagement: Foster a high performance, inclusive, and highly motivated team culture that emphasises continuous learning, accountability, and healthy competition.
- Onboarding & Training: Continuously refine onboarding programs to shorten time to productivity for new hires.
Inbound Motion & Marketing Partnership
- Marketing SLA Management: Partner closely with Field Marketing, Demand Generation, and Product Marketing teams to ensure strict SLAs on inbound lead follow ups (MQL to SQL workflow).
- Feedback Loops: Provide qualitative and quantitative feedback to Marketing on lead quality, campaign conversion rates & persona feedback.
- Campaign Execution: Coordinate BDR team participation and lead follow up for webinars, field events, trade shows, and integrated digital marketing campaigns.
Outbound Motion & Sales Partnership
- Sales Alignment: Collaborate with Regional Sales Directors and Account Managers to align outbound prospecting campaigns with regional account strategies and Ideal Customer Profiles.
- Targeting & Sequence Strategy: Develop structured outbound cadences, messaging scripts, and multi channel outreach strategies (Email, Phone, LinkedIn, Video) targeting key decision makers.
- Account Based Prospecting: Work with Sales Operations and Marketing on Account Based Marketing (ABM) execution and strategic account penetrations.
Operations, Analytics & Performance
- Metrics & Reporting: Track key performance indicators (KPIs) including activity volume, response rates, meeting conversion rates, pipeline generation, and closed won revenue contribution.
- Tech Stack Management: Oversee daily utilisation of sales tech stack tools (Salesforce, Outreach, LinkedIn Sales Navigator, etc.).
- Process Optimisation: Continuously test and optimise messaging, call scripts, cadence structures, and qualification frameworks (e.g., MEDDPICC).
Qualifications & Experience
Required Experience
- Management Experience: 2+ years of directly managing a team of BDRs, SDRs, or Inside Sales representatives within a B2B SaaS or technology enterprise environment.
- Track Record: Proven track record of meeting or exceeding team targets in pipeline generation and qualified opportunity creation.
- Hybrid Motion Expertise: Hands on experience driving both inbound lead management workflows and structured outbound prospecting methodologies.
- Tool Proficiency: Strong proficiency with Salesforce and Sales Engagement Platforms (e.g., Outreach).
Skills & Competencies
- Cross Functional Collaboration: Strong ability to build productive relationships across Marketing, Sales Leadership, Enablement, and Sales Operations.
- Data Driven Mindset: Excellent analytical skills to track conversion rates, diagnose pipeline gaps, and forecast pipeline output.
- Coaching: Expertise in being able to coach teams in sales methodologies, cold calling techniques, multi touch cadences, and handling buyer objections.
- Communication: Exceptional verbal, written, and presentation skills.
Key Performance Indicators (KPIs)
- Qualified Pipeline Generated
- Opportunity Conversion Rates
- Inbound MQL to Qualified Opportunity conversion rate & response time SLAs.
- Outbound Account Penetration and Meeting to Opportunity conversion rate.
- Lead SLA Compliance, with speed to lead and follow up cadence adherence for inbound marketing leads.
Work Environment
This role is offered under a hybrid working model, balancing remote productivity with in person collaboration in the office
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].
Skills Required
- 2+ years of directly managing BDRs, SDRs, or Inside Sales representatives in a B2B SaaS or technology enterprise environment
- Proven record of meeting or exceeding team targets for pipeline generation and qualified opportunity creation
- Hands-on experience managing inbound lead workflows and structured outbound prospecting methodologies
- Strong proficiency with Salesforce and sales engagement platforms such as Outreach
- Ability to collaborate effectively with Marketing, Sales Leadership, Enablement, and Sales Operations
- Excellent analytical skills for tracking conversion rates, diagnosing pipeline gaps, and forecasting pipeline output
- Expertise coaching teams in sales methodologies, cold calling, multi-touch cadences, and buyer objection handling
- Exceptional verbal, written, and presentation skills
F5 Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about F5 and has not been reviewed or approved by F5.
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Equity Value & Accessibility — Equity grants and an employee stock purchase plan are positioned as meaningful parts of total compensation, with RSUs and a discount ESPP commonly included. Pay packages for many technical roles are considered competitive when equity is taken into account.
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Leave & Time Off Breadth — Paid vacation that increases with tenure, sick time, paid holidays, and paid family leave are prominently featured. Additional programs like volunteer time and periodic wellness long weekends are highlighted as part of the time-off ecosystem.
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Inclusive Benefits Coverage — Health plans include travel support for specific care (such as reproductive and gender‑affirming services) and mental health resources, alongside comprehensive medical, dental, and vision coverage. These elements are presented as part of a broad, inclusive approach to healthcare.
F5 Insights
What We Do
F5 application services ensure that applications are always secure and perform the way they should—in any environment and on any device. F5 (NASDAQ: FFIV) powers applications from development through their entire life cycle, across any multi-cloud environment, so our customers – enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences.
