The Role
Build Rootly's BDR function from scratch: hire, onboard, and coach BDRs; create outbound playbook, cadences, and messaging; own performance metrics, pipeline generation, and cross-functional alignment with Marketing, RevOps, and Sales.
Summary Generated by Built In
About Rootly
About the Role
What You'll Do
What You'll Need
Why Rootly?
At Rootly, we are on a mission to be the go-to way companies respond when things go wrong, helping every organization be more reliable. We do this by building an industry-leading incident management platform that allows companies around the world to consistently and quickly resolve incidents. We are not simply transforming an industry, we are carving an entirely new +$B segment ourselves and need incredible talent to achieve this ambitious goal together.
Customers love Rootly. Some of the fastest growing companies around the world such as NVIDIA, Figma, Canva, Replit, Mistral and more rely on Rootly to power their critical incident management process. They obsess over our delightful enterprise-ready platform and unique partnership model. See why our customers have reviewed us 5 stars on G2.
Investors love Rootly. We are backed by some of the most respected funds in the world from Y Combinator to operators like the CTO of Dropbox and GitHub. We'd be happy to disclose our entire funding and profitability picture live during the interview. As a culture we relentlessly put transparency first. We conduct monthly financial reviews as a team so everyone has a pulse on the health of the business and publish what we are building in our weekly changelog.
This is a ground floor opportunity to build Rootly's Business Development function from scratch. As the first BDR Manager at Rootly, you won't inherit a team or a playbook, you'll build both: Show us what works in BDR, hiring our first BDRs, defining how we prospect and qualify pipeline, and setting the standard for outbound at Rootly.
You will lead, coach, and develop a team of Business Development Representatives responsible for generating qualified pipeline across our sales segments. Your success will be measured by pipeline generated, your team's development, and the processes and playbook you put in place as the function scales.
This role reports directly to our VP of Sales.
What You'll Do
- Be the first BDR on the team, acting as a player-coach to build the practice from the ground up.
- Build Rootly's first Business Development team: hire, onboard, and ramp BDRs as we scale
- Write the outbound playbook, prospecting cadences, messaging, and qualification criteria, from a blank page
- Lead, coach, and develop your team to consistently hit pipeline generation targets
- Own team performance metrics: activity, conversion to qualified meetings, and pipeline contribution, using data to drive coaching and process improvements
- Run regular 1:1s and pipeline reviews that level up your team's skills and output
- Partner closely with Marketing, RevOps, and Sales to align outbound motion with campaigns, territories, and account strategy
- Bring structure and rigor to a function that doesn't exist yet at Rootly; you'll define it as much as you'll run it
- Report on team performance and share insights with leadership on a regular cadence
What You'll Need
- 3+ years experience managing a BDR or SDR team in a B2B SaaS environment, or leading as a top-performing BDR/SDR before moving into management
- A track record of building or scaling an outbound pipeline generation function
- Strong coaching instincts; you know how to identify what's holding a rep back and how to fix it
- Comfortable operating with a blank page, building process, tooling, and culture from day one
- High business acumen; you understand how to craft messaging that resonates with technical buyers and business leaders alike
- Comfortable operating in a high-growth, fast-moving environment where not everything is figured out yet
- Experience selling into DevOps, engineering, or ITOps personas is a strong plus
- Familiarity with Salesforce, Outreach, or similar sales engagement tools
Why Rootly?
We’re not just another startup. We’re building something category-defining and want teammates who crave ownership, love solving hard problems, and thrive in a high-bar, high-impact environment.
Here’s what you can expect when you join Rootly:
- Competitive compensation and early equity in a fast-growing, venture-backed company.
- Comprehensive medical, dental, and vision coverage.
- 3 weeks of vacation, plus unlimited sick and mental health days, and a company-wide end-of-year shutdown to recharge.
- $500 stipend for home office setup.
- Unlimited token usage and access to AI tools
- A fast-moving, high-impact environment where your leadership and ideas directly shape the future of the company.
If this sounds like the kind of challenge and opportunity you’re looking for, apply now and let’s build something great together.
Rootly is an equal opportunity employer. We aim to create an environment where every team member at Rootly feels like they belong so they can have a greater impact on our business and customers. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Skills Required
- 3+ years experience managing a BDR or SDR team in a B2B SaaS environment or top-performing BDR/SDR promoted into management
- Track record of building or scaling an outbound pipeline generation function
- Strong coaching instincts and ability to diagnose and fix rep performance issues
- Comfortable operating with a blank page to build process, tooling, and culture from day one
- High business acumen; craft messaging for technical buyers and business leaders
- Comfortable operating in a high-growth, fast-moving environment
- Familiarity with Salesforce, Outreach, or similar sales engagement tools
- Experience selling into DevOps, engineering, or ITOps personas
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The Company
What We Do
Rootly is an incident management platform on Slack that helps automate manual admin work during incidents. Leading companies such as NVIDIA, Squarespace, Canva, Grammarly, OpenSea, Figma, and countless others trust Rootly to build a consistent incident response process. See why they rate us 5 stars on G2: https://www.g2.com/products/rootly-manage-incidents-on-slack/reviews
