The Job:
The CW Branded Entertainment team is seeking a dynamic Manager of Branded Partnerships based in New York to lead innovative brand collaborations across CW and CW Sports properties—including NASCAR, ACC, PAC-12, NXT Wrestling, and CW Scripted Originals. In this role, you’ll develop strategic sponsorship opportunities, create impactful marketing materials, and build lasting client relationships that bring brands to life across iconic entertainment platforms. Join us and turn bold ideas into unforgettable brand experiences.
The Daily:
Be an essential part of the CW Ad Sales Marketing & Partnership team focused on the CW and CW Sports brand partnerships.
Develop and build sales and marketing materials to support the ad sales team including general marketing partnership decks, fully customized proposals for individual clients, general informational one-sheets, and partnership recap decks.
Identify opportunities for brand partnerships within all CW programming inclusive of Live Sports Sponsorships, Branded Custom Content, Product Integration and social content.
Manage client relationships throughout the life of an assigned partnership program. Be the lead contact for all communication regarding that project including asset management, timelines, approvals, revisions, billing (if applicable) and recap.
Be able to present partnership ideas / opportunities professionally and confidently to both internal and external teams.
Work with Research team to gather insights to help sell through media and partnership deals.
Manage partnership calendar and interact with key internal teams to make sure all partnerships are scheduled and air as promised.
When needed, attend Branded Entertainment activations and shoots to oversee content capture and manage client expectations/approvals.
Track sponsorship revenue working closely with the sales and monetization teams.
Have a deep knowledge of CW programming and sports leagues and be a source of knowledge for the AE’s and Sales Leadership team.
Stay abreast of the sports sponsorship landscape, especially among competitors, and share case studies and best practices on a regular basis.
The Essentials:
Minimum 2-4 years experience in ad sales or partnership marketing.
BA Degree preferred.
Experience in media ad sales either at an agency, network or streamer.
A passion for sports and entertainment.
Strong understanding of sports partnership marketing.
Must have a general understanding of broadcast ad sales.
Must excel in Power Point and other presentation design software and have basic design skills needed to build presentation decks.
Must be a great writer who can clearly communicate ideas with efficiency and flair.
Be detail oriented with the ability to multi-task and prioritize.
Great people skills, must be able to communicate clearly and represent the needs of the network and our clients.
A strong understanding of the current sports landscape and ability to come to the table with creative ideas and strategies for all platforms.
Creative problem solving.
Good attitude with desire to learn and work with cross-functional teams.
Working knowledge of The CW’s television programs and its brand.
MS Word, PowerPoint, Excel, Photoshop (good, not required).
The Compensation
75k – 85K/yr commensurate with experience and skill levels.
The CW will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
The CW is both a top broadcast TV network in the U.S. and a fast-growing, ad-supported streaming service. With a network that reaches 100% of U.S. television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW’s primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and 25%-owned by Warner Bros. and CBS.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
