Manager, Brand Strategy & Planning

Posted Yesterday
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New York, NY, USA
In-Office
100K-120K Annually
Mid level
Fashion • Retail
The Role
Lead and manage cross-functional brand strategy projects from brief to post-project analysis. Define scope, timelines, stakeholder communications, drive execution, report KPIs, support strategic presentations, market research, and improve processes.
Summary Generated by Built In

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values ​​of our Houses, through a process of permanent creativity.

HOW YOU WILL MAKE AN IMPACT?

YOUR MISSION:
The Project Manager, Brand Strategy & Planning will play an instrumental role in the development of strategic branding initiatives and projects. This role will lead day-to-day project management responsibilities for key projects, across cross-functional teams, from conception to completion, ensuring alignment with the strategic ambitions of Cartier North America. This role requires a proactive approach, a keen eye for detail, strong communications skills, the ability to manage complex projects, and comfort in managing ambiguity.

Responsibilities:
Project Management:

  • Develop and articulate project briefs aligned with the strategic ambitions and goals of the Maison.
  • Define project scope, objectives, deliverables, timelines, roles & responsibilities and success criteria, in collaboration with key stakeholders.
  • Lead and oversee the execution of projects, ensuring adherence to objectives and deadlines.
  • Proactively monitor project progress, identify any risks of derailment, and develop contingency plans.
  • Stakeholder Management:
  • Create effective communication channels between all project stakeholders
  • Provide regular updates tailored to the audience (project taskforce, North America Executives, and International Executives, etc.)
  • Foster a collaborative environment, motivating and guiding project teams to achieve objectives and to think creatively.
  • Demonstrate a high level of confidentiality and ability to build trusted relationships with all stakeholders.

Post-Project Analysis & Reporting:

  • Lead the post-event reporting process, conducting thorough analyses of project outcomes.
  • Highlight key performance indicators (KPIs), measuring project success against defined objectives.
  • Outline key success factors, identify and document areas for continued improvement, providing actionable recommendations for future projects and processes.
  • Strategic Articulation: 
  • Contribute to the definition and articulation of presentations and ad hoc decks (including but not limited to Market Action Plan, Category Action Plan & Business Reviews). 
  • Work closely with colleagues across functions to gather input, identify synergies, and ensure alignment of strategic initiatives.
  • Support market research and competitive analysis to inform brand positioning and strategic decisions.
  • Support team meetings, workshops, and alignment sessions to facilitate collaboration across the organization.

Qualifications:

  • Bachelor's degree in Business Administration, Project Management, or a related field. 
  • Minimum of 4 years of experience in project management preferred, with a focus on brand strategy, marketing, or brand development, preferably within the luxury goods sector or a similar industry with experience in successfully delivering projects at all phases.
  • Exceptional communication, and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
  • Proactive, self-starter with excellent problem-solving abilities.
  • Highly collaborative team player with experience working in a cross-functional team environment.
  • Excellent time management skills and the ability to handle multiple tasks and flexibly adapt to changing priorities and timelines.
  • Meticulous attention to detail.
  • Expertise in presentation design [VR1.1]and data visualization. 
  • Strong computer skills with proficiency in Microsoft Office applications (Excel, Word, Power Point etc.) is required.
  • Meticulous attention to detail.
  • Proficiency in project management software and tools (e.g., Jira, Asana, Microsoft Project) is an added bonus.

We Offer

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

Expected salary range: $100,000 to $120,000 plus incentives. 

At Richemont, We Craft the Future!

#Richemont #WeCraftTheFuture

Skills Required

  • Bachelor's degree in Business Administration, Project Management, or related field
  • Minimum of 4 years of project management experience with brand strategy, marketing, or brand development
  • Exceptional communication and interpersonal skills with ability to influence stakeholders
  • Proactive self-starter with strong problem-solving abilities
  • Experience working in cross-functional teams and stakeholder management
  • Excellent time management and ability to handle multiple tasks and adapt to changing priorities
  • Meticulous attention to detail
  • Expertise in presentation design and data visualization
  • Proficiency in Microsoft Office applications (Excel, Word, PowerPoint)
  • Proficiency in project management software/tools (e.g., Jira, Asana, Microsoft Project)
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The Company
39,601 Employees
Year Founded: 1988

What We Do

Richemont is a leading luxury goods group that owns prestigious Maisons recognised for excellence in jewellery, watches, fashion and accessories. Its central and regional functions guide, support and challenge these Maisons and businesses, helping them design timeless creations and innovative services while preserving their unique heritage. The Group also helps them thrive in new and existing markets, maintain high service standards and embed sustainable practices across operations.

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