Manager, Brand Marketing

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Location: Fond du Lac, WI

Workplace Category: Hybrid

Travel Required: 10%

Direct Reports: 1

Pay Range:  86,500 – 126,800

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future. 

Relocation:

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

As part of the talented Marketing team you will be responsible for working with internal and external partners to manage brand resources, brand reviews, additions to guidelines and assets, and communication plans for the Mercury Engines P&A  & propellers portfolio inclusive of Mercury and Quicksilver brands. You are the expert of brand identity and guiding principles and use that expertise to lead brand-related projects across the organization.

This role will be responsible for the development of strategies and directing brand execution through innovative marketing programs designed to support both B2C and B2B engagement. The role is integral to fueling continued growth for the Mercury Marine portfolio of brands and will be responsible for delivering optimal marketing impact and increased customer value.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Lead development and execution of global brand strategy and positioning for  P&A and propellers businesses and integration efforts across the engines portfolio of launches
• Provide leadership, strategic direction, and ongoing development for the Associate Brand Manager, ensuring strong execution, professional growth, and alignment to overall brand and business objectives.
• Partner with the Brand Marketing Director to design and implement brand strategies, including brand product positioning, brand messaging, message hierarchy, and communications to build brand awareness and consideration to drive business goals
• Lead the development of annual marketing strategies, campaigns and execution of marketing plans for existing and new products which address all aspects of the marketing mix including packaging, new product development and launch, digital, promotion, market research, advertising, and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing strategies and tactics.
• Develop in-depth understanding and become an expert in the categories across Mercury Marine parts and accessories & propellers- the business environment in which our brand competes and competitors we compete against.
• Responsible for global definition of audiences, segments and personas the brand seeks to serve
• Be the expert on our audiences, customer insights, and business objectives and use this knowledge to inform brand strategy and content that drive the business and brand forward.
• Partner with Consumer Insights to develop learning agenda and actionable insights. Use those qualitative and quantitative insights to influence brand strategy, positioning, activations, and messaging
• Lead product launches, working cross-functionally with Product, Regional Marketing, Marketing Services and Digital teams and the sustainment efforts to support the business throughout the year
• Responsible for monitoring, analyzing, and measuring the effectiveness of brand campaign performance and external brand competition and developing insights
• Assist in developing and monitoring marketing budget for assigned brand(s) that feeds into overall marketing budget
• Provide strategic oversight of the P&A marketing budget to maximize efficiency and impact.
• Partner with Retail Marketing to align instore signage, merchandising, and planograms to maximize share of shelf.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Excel in problem solving, innovation, team participation, and self-motivation.
• Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
• Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
• Prompt response time to all internal and external customer inquiries and directives
• Strong strategic perspective. Keen view of the external environment including general trends impacting the business, competitive awareness, and an understanding of both consumers and customers
• Business owner mentality comfortable with high levels of autonomy and a passion to drive their assigned brand(s)
• Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans
• Partner closely with the P&A Category team to ensure alignment on priorities, execution, and performance across marketing initiatives.
• 6-10 years of leadership in brand/marketing management for consumer products
• Strong track record of experience with both B2B and B2C marketing
• Excellent communication and interpersonal skills
• Proficiency in directing the creative process for integrated marketing campaigns
• Ability to persuasively present ideas to colleagues and senior management
• Skilled at managing large projects and meeting deadlines
• Intermediate to advanced user of Excel, PowerPoint, and Word
• Willingness to travel up to 10% of the time to trade shows

Preferred Qualifications:

• Bachelor’s degree required; MBA preferred
• Marine experience a plus

The anticipated pay range for this position is 86,500 – 126,800 annually.  The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.  In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.  Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

About Mercury:

Headquartered in Fond du Lac, Wisconsin, Mercury Marine® is the world’s leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company’s industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser® sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft® electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver® parts and oils. More information is available at MercuryMarine.com.

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact [email protected] for support. 

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