The Manager, Brand Experience will be instrumental in shaping value strategy and initiatives to drive traffic and business growth for both the BWW brand and franchisees. The role is responsible for defining and driving the national value strategy for Buffalo Wild Wings, including identification, ideation, testing, and launching of value-focused initiatives with an emphasis on building a pantry of consumer validated offers as well as driving the evaluation and optimization of in-market discounting.
These initiatives may span the full ecosystem, including menu and culinary innovation, delivery and digital experience, loyalty, promotions, ecommerce, and pricing. The Manager will work closely with the Director of Brand Experience and serve as a primary point of integration across Inspire Brands’ shared services teams.
The ideal candidate brings a consumer-focused, general manager mindset with strong analytical, strategic, and communication skills. They are also expected to operate as a hands-on leader – setting direction, influencing cross functional partners and motivating teams to deliver against short and long range growth objectives.
Duties and Responsibilities:
Refine and execute a comprehensive brand value strategy and roadmap that aligns with the restaurant’s values, mission and business objectives
Continue to build and optimize Value Pantry in partnership with Consumer Insights based on innovation process and consumer validation
Collaborate with cross-functional teams, including Supply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics and Consumer Insights to ensure seamless go to market execution for value tests and systemwide launches
Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs and performance evaluation, and pantry recommendation
Evaluate in-market programs and work with Analytics, Customer Marketing, Channel Directors and Category Management to optimize in-market discounting based on performance insights and market dynamics
Monitor and analyze competitive value strategies and programs, as well as BWW Brand Health metrics, ensuring BWW maintains a compelling holistic value proposition
Requirements:
4 Year Degree in Business Administration, Marketing, Statistics, Social Science, etc.
7+ years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field.
Strategically-minded individual with strong business acumen and communications skills with a range of audiences
Strong analytical, organizational, and written and verbal communications skills.
Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment.
Ability to lead multiple projects simultaneously and deliver on time
Data-driven thinking with innate curiosity and grown mindset
Understanding of how to take products or programs through a commercialization process
Initiative-taker with an energetic personality who can operate with limited supervision
Ability to work cross-functionally to drive to a smart business solution
Ability to product manage and deliver on deadlines
Skills Required
- Four-year degree in Business Administration, Marketing, Statistics, Social Science, or a related field
- 7+ years of experience in strategy, marketing, research, data analytics, consulting, or a related field
- Strong business acumen and communication skills with diverse audiences
- Strong analytical, organizational, written, and verbal communication skills
- Ability to lead collaboration across varied work styles and personalities in a cross-functional environment
- Ability to lead multiple projects simultaneously and deliver on time
- Data-driven thinking, innate curiosity, and a growth mindset
- Understanding of taking products or programs through commercialization
- Initiative-taking and ability to operate with limited supervision
- Ability to drive smart business solutions cross-functionally
- Ability to product manage and deliver on deadlines
Inspire Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Inspire Brands and has not been reviewed or approved by Inspire Brands.
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Healthcare Strength — Comprehensive health coverage, mental health support, disability insurance, and related programs are emphasized for support‑center and eligible management roles. Materials also reference options like HSAs and EAPs as part of a broad healthcare offering.
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Leave & Time Off Breadth — Unlimited PTO is highlighted for support‑center roles alongside paid leaves such as parental and adoption assistance. Feedback suggests these time‑off elements are a core part of the corporate employee value proposition.
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Wellbeing & Lifestyle Benefits — Employee food discounts, on‑site amenities (e.g., gym, snacks, and similar perks), and lifestyle programs add tangible day‑to‑day value. Additional benefits like commuter options, financial wellness tools, and pet insurance further broaden the package.
Inspire Brands Insights
What We Do
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.
