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With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Manager, Brand PR is a key member of The Home Depot Brand Communications team and is responsible for driving external communications that amplify the company’s brand-building activations, including sports marketing, audience-focused initiatives as well as product storytelling.
This position works with business partners and external agencies to identify opportunities with media, industry influencers and other key external stakeholders, translating marketing programs and live experiences into compelling earned media stories. The role leads strategic collaboration, tactical execution and measurement of public relations efforts that strengthen brand authority and support business objectives.
This role is an excellent opportunity for a candidate who demonstrates drive, leadership, creativity and a collaborative spirit. Working closely with The Home Depot’s Brand Marketing, Sports Marketing, Audience Marketing, Merchandising and other cross-functional teams as well as external public relations and marketing agencies, the candidate must be able to manage integrated consumer and trade communications programs from strategy through execution. The ideal candidate is an excellent project manager with strong media relations, event activation, agency and budget management experience, as well as superior written and verbal communication skills.
Key Responsibilities:
- 45% Manage & Support Strategies - Planning and execution of internal and external communications; Serve as communications partner to senior leaders and teams within to amplify key initiatives for both internal and external audiences; Specifically, partner with function and project teams to deliver effective communications that support business objectives; Drive consistency of messaging and partner with internal channel owners to find creative ways to connect company strategy and goals to communications
- 30% Message Creation - Create messaging and materials for initiative-based and regular, ongoing communications including key messaging and priorities to be readily understood by associates at various level
- 20% Delivering Results - Develop and deliver a measurable earned media strategy that supports The Home Depot's product innovation objectives and engages The Home Depot's customer base of do-it-yourselfers and professional contractors and drives year-over-year business growth
- 5% Communication - Develop sustained communications metrics to assess ongoing effectiveness of internal and external communication efforts
Direct Manager/Direct Reports:
- This position typically reports to Sr. Manager, Brand Comms Marketing & Online
Travel Requirements:
- Typically requires overnight travel 5% to 20% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
Preferred Qualifications:
- 8+ years of previous agency or in-house PR experience, retail strongly preferred
- Must have B2C experience and examples of placements
- Ideal experience is in sports marketing
- Experience developing and delivering a measurable earned media strategy that supports specific product innovation objectives and engages a customer base to drive year-over-year business growth.
- Proven experience providing counsel, developing, and executing communications campaigns that support business objectives in collaboration with merchandising, e-commerce, marketing, professional services and other departments within and organization
- Experience developing strong collaborative partnerships with internal marketing teams to support new marketing and sales initiatives
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 6
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Business Insights
- Cultivates Innovation
- Builds Networks
- Communicates Effectively
Skills Required
- At least 18 years of age
- Legally permitted to work in the United States
- Bachelor's degree or equivalent in a related field
- At least 6 years of work experience
- 8+ years of agency or in-house public relations experience
- Business-to-consumer experience with examples of media placements
- Experience developing and delivering measurable earned media strategies
- Experience executing communications campaigns supporting business objectives
- Experience collaborating with merchandising, eCommerce, marketing, and other departments
- Experience partnering with internal marketing teams on marketing and sales initiatives
- Retail experience
- Sports marketing experience
The Home Depot Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Home Depot and has not been reviewed or approved by The Home Depot.
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Retirement Support — A 401(k) plan with company matching supports long-term savings alongside core pay. Retirement programs are consistently positioned as a meaningful part of total compensation.
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Equity Value & Accessibility — An Employee Stock Purchase Plan enables discounted stock ownership as a core element of compensation. Equity opportunities complement wages and are accessible beyond full-time salaried roles.
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Strong & Reliable Incentives — Profit-sharing and store-performance bonuses offer additional earnings opportunities beyond base pay. Incentive programs are described as recurring and tied to store results.
The Home Depot Insights
What We Do
The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable and experienced professionals. We operate over 2,200 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada and Mexico. All of our associates have one thing in mind — helping our customers build and improve upon their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.
