About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.
Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.
No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.
The Opportunity
The B2B Event Marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel. Events are strategic levers for growth, activation, and relationship building.
This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution: shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks that elevate events into a measurable business growth engine.
We are looking for someone who thrives in ambiguity, builds clarity through frameworks, leads complex cross-functional initiatives with discipline and influence, and earns strong stakeholder trust and executive confidence.
Experience in events marketing is a plus and something we'd love to see, but it is not a requirement. Traditional event production experience is not a prerequisite either. Backgrounds in consulting, strategy, or PMO are equally valued, and we strongly encourage those candidates to apply. What matters most is how you think, structure problems, and drive commercial outcomes.
As a key player in the marketing and sales ecosystem, you will work closely with regional sales and business development teams to ensure events align with business priorities, support business objectives, and contribute directly to revenue goals. You'll be responsible for end-to-end event management.
Key Responsibilities
Event Strategy & Business Integration
- Translate commercial priorities into event strategies with clear business cases
- Develop annual roadmaps aligned to growth objectives
- Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
- Create scalable playbooks and operating models
Cross-Functional Leadership
- Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
- Align diverse stakeholders with competing priorities
- Drive structured working sessions and executive updates
- Influence without direct authority in a matrix organization
Program & Project Governance
- Lead large, multi-workstream initiatives end-to-end
- Build detailed project plans with risk mitigation and milestone tracking
- Establish governance cadence and reporting mechanisms
- Ensure disciplined execution across markets and teams
Performance Measurement & Optimization
- Build measurement frameworks and post-event impact analysis
- Identify key performance levers and iterate based on data
- Develop dashboards to track ROI and business outcomes
- Introduce test-and-learn approaches to improve effectiveness
Requirements
We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome and will be viewed positively, but it is not essential. You may come from:
- Events, field, or B2B marketing (a plus, not a must)
- Management consulting
- Strategy or business transformation teams
- PMO or complex program leadership roles
- Business operations in high-growth environments
You likely demonstrate 8-12 years of experience:
Structured Problem-Solving
- Ability to turn ambiguity into clear frameworks and action plans
- Strong analytical thinking and commercial acumen
Stakeholder Mastery
- Experience working with senior leadership
- Comfortable navigating high-visibility, high-complexity environments
- Strong influence skills without relying on hierarchy
Execution Excellence
- Exceptional project management discipline
- Ability to manage multiple concurrent initiatives
- Strong attention to detail without losing strategic altitude
Business Orientation
- Understands P&L drivers and growth mechanics
- Makes data-informed decisions
- Focused on impact, not activity
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Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
Discover more about working at Agoda
- Agoda Careers https://careersatagoda.com
- Facebook https://www.facebook.com/agodacareers/
- LinkedIn https://www.linkedin.com/company/agoda
- YouTube https://www.youtube.com/agodalife
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
Skills Required
- 8-12 years of professional experience
- Ability to translate ambiguity into structured frameworks and action plans
- Strong analytical thinking and commercial acumen
- Experience working with senior leadership
- Ability to influence stakeholders without direct authority
- Exceptional project management discipline
- Ability to manage multiple concurrent initiatives
- Strong attention to detail while maintaining strategic perspective
- Understanding of P&L drivers and growth mechanics
- Ability to make data-informed decisions
- Focus on measurable business impact rather than activity
- Experience in events, field marketing, or B2B marketing
- Background in management consulting, strategy, business transformation, PMO, or high-growth business operations
Agoda Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Agoda and has not been reviewed or approved by Agoda.
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Flexible Benefits — Flexible allowances like “Agoda Choice” are presented as customizable for health, learning, travel, fitness, or wellness, which can increase perceived value beyond base pay. Reimbursement-style options are also described as usable for a wide range of personal needs, from training to wellness expenses.
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Healthcare Strength — Health-related coverage is described as comprehensive, including medical and life insurance and, in some places, dental and vision. Mental-health and support resources such as an Employee Assistance Program and unlimited Headspace access are also highlighted.
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Wellbeing & Lifestyle Benefits — Hybrid/remote arrangements and a work-from-anywhere style program are positioned as benefits that support work-life balance. Travel-related perks such as employee discounts and automatic Platinum membership add lifestyle value for employees who use the platform.
Agoda Insights
What We Do
Agoda is transforming travel for millions of customers across the globe. Headquartered in Asia, Agoda is one of the world’s largest online travel platforms. Founded in 2005 and now part of Booking Holdings (Nasdaq:BKNG), Agoda has a network of over 2,900,000 properties worldwide. Our web and mobile products provide a first-rate reservation service in 38 languages that uniquely combines local knowledge and local connections to provide the best deals for business and leisure travelers. Agoda employs over 7,000 professionals from 90 nationalities in locations around the globe. In every department – from engineering to customer experience – we provide an environment rich with creativity, collaboration, and experimentation, and the tools to work faster and smarter. At Agoda, we believe our people are our strength. We work hard and have fun, and we choose people who are dedicated to making things great. For properties seeking partnership with Agoda, visit https://connect.agoda.com
