Manager, Experimentation & Conversion Rate Optimization (CRO)

Job Description:

About the Role:

Dow Jones is seeking a Manager, Experimentation & Conversion Rate Optimization to help scale a next-generation experimentation program that fuels subscription growth across WSJ, and new verticals. As part of the Performance Marketing organization, this manager plays a critical part in shaping how we validate new audience strategies, optimize conversion funnels, and position our brands as premium, high-value products.

You will partner closely with Performance Marketing leads, Commerce Product, Subscription Strategy, and Engineering to design and evaluate audience experiments that inform messaging, paywall performance, onboarding, pricing, and retention. 

A key component of this position is accelerating our experimentation velocity and insight generation through generative AI, LLM-powered analysis, and automation, ensuring that teams have faster, more sophisticated, and more actionable decision-support.

This is a high-impact role for someone who combines analytical rigor, strong storytelling, and a growth mindset with the ability to bring structure, innovation, and operational excellence to a rapidly scaling experimentation program.

You will work in our Midtown Manhattan office 3 days a week.

Responsibilities:

• Audience Experimentation Planning: Own the planning, launch, and interpretation of A/B and multivariate tests that drive acquisition, engagement, and retention improvements.

• Funnel Recommendation & Insights: Translate quantitative results and audience behavior signals into concise, persuasive recommendations that influence subscription strategy and premium positioning.

• CRO Consultant Partnership: Direct and prioritize the work of external optimization partners to ensure strategic alignment, high-quality execution, and measurable funnel impact.

• Testing Program Management: Maintain and improve the experimentation pipeline, governance, QA processes, and centralized test calendar to enhance clarity, speed, and consistency across teams.

• AI-Driven Funnel Optimization: Develop new workflows and tools that use generative AI to increase experimentation velocity, automate analysis, and uncover deeper insights from funnel data.

• Support New Subscription Verticals: Conduct rapid experimentation and early-stage validation for new product bundles, pricing models, and premium offerings.

• Drive Cross-Functional Alignment: Collaborate with Commerce Product, Engineering, Data Science, Performance Marketing leads, and Subscription Strategy to ensure instrumentation accuracy, consistent metrics, and shared understanding of results.

You Have:

• The willingness to work in our midtown Manhattan office 3 days a week

• 7+ years in experimentation, audience analytics, CRO, product insights, and/or growth marketing

• Strong experience designing digital experiments and interpreting results with statistical rigor

• Proficiency with data fluency and experience analyzing complex datasets

• Experience synthesizing complex findings into clear narratives for senior stakeholders

• Familiarity with analytics and experimentation tooling (SQL, Adobe/GA4, Optimizely, Statsig, Piano, Braze, or similar)

• Demonstrated ability to manage multiple partners and workstreams in fast-moving environments

• Strong project management, collaboration, and organizational skills

• Experience with subscription funnels or paywall-driven businesses preferred

#LI-HYBRID 

Our Benefits:

• Comprehensive Healthcare Plans 

• Paid Time Off 

• Retirement Plans 

• Comprehensive Medical, Dental and Vision Insurance Plans 

• Education Benefits 

• Paid Maternity and Paternity Leave 

• Family Care Benefits 

• Commuter Transit Program 

• Subscription Discounts 

• Employee Referral Program 

Learn more about all our US benefits.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Business Area:

Dow Jones - Marketing

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: $110,000 - $125,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.