Manager, Art Direction

Posted 8 Days Ago
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Los Angeles, CA, USA
In-Office
198K-310K Annually
Expert/Leader
News + Entertainment
The Role
Lead visual language and aesthetic standards for Netflix Experiences, translating concepts into art direction packages, 3D models, mood boards and production documentation. Guide internal teams and external vendors through design and production, oversee on-site construction and installation, benchmark industry trends, and ensure immersive environments meet brand and quality standards.
Summary Generated by Built In

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Team

Our Experiences team puts fans at the center of their favorite stories, in real life, through permanent entertainment venues, Netflix House, and touring attractions around the world. Netflix Houses are our permanent, always-on, constantly refreshable entertainment venues, where guests can step into their favorite stories. We aim for these experiences, along with our merchandise offerings, to foster a lasting love for our titles, making them part of the zeitgeist for extended periods and driving long-term value for Netflix.

The Role

As Manager - Art Direction for Netflix Experiences, you will define the visual language and aesthetic standards for how our stories live in the physical world. Your work exists at the intersection of conceptual art, environmental architecture, and narrative design. Partnering with the Creative Director, Creative Managers, and Producers, you will push our physical aesthetics beyond standard execution into highly conceptual, immersive environments. You are a designer who can take a broad creative idea and establish a rigorous visual throughline all the way from initial sketch through final production. Ultimately, you will guide a diverse network of creative partners and agencies to ensure that our physical spaces match the premium quality of the stories on screen.

Key responsibilities:

  • Architect and evolve the overarching creative vision and visual language for Netflix Experiences, continuously raising the aesthetic bar for attractions, environments, and immersive spaces.

  • Translate team discussions and charettes into clear, creative outputs, including concepts, layouts, illustrations, drawings, mood boards, and/or 3D models, to document and advance the design process.

  • Oversee concept art, scenic packages, color and material boards, style guides, lighting direction, and show set documentation, while providing clear, actionable feedback to internal teams and external vendors.

  • Evangelize and translate the Netflix Experiences brand strategy, visual identity, and experiential pillars into the day-to-day art direction details to ensure a creative throughline; be able to articulate the “why” behind our design decisions across various internal and external partners

  • Develop art direction packages & reference materials for external vendors, from design through production phases, to clearly articulate the design direction at all working levels. This may include: mood boards, material references, texture references, color design, graphics design, and redlined shop drawings

  • Work with cross-functional leads to protect the Creative connective thread to all other workstreams, including Marketing, Operations, Retail, Food & Beverage, & Attraction Production.

  • Collaborate with the Production Designers to define and realize proof-of-concept mockups

  • Be on-site to oversee creative excellence during the construction, installation, & programming phase on site

  • Benchmark new and existing attractions, visit relevant trade shows, and attend seminars to always be at the forefront of innovation and new directions for our industry

  • Oversee production phases by reviewing material boards, visiting fabrication vendors, and providing reference materials during production kick-offs

  • Stay current on design trends, materials, and technologies, and bring fresh visual inspiration that elevates Netflix Experiences

Qualifications / Experience

  • Demonstrated 10+ years of experience in art direction across environments, hospitality design, exhibition design, theatrical design, or location-based entertainment industry, with a strong combination of studio and onsite experience.

  • Demonstrated experience in applying brand strategy & visual identity to principles of design and actual design direction.

  • Understanding and ability to direct both physical environments and digital media.  

  • Must have experience working with both temporary and long-lasting environments. 

  • A keen understanding of IP in environmental design and various applications of IP in design.

  • A dynamic portfolio demonstrating strong experience in graphic design, color design, and building comprehensive art direction packages that have resulted in a body of best-in-class creative and experiential projects.

  • A portfolio of diverse and different design styles and mediums showcasing a desire to try out new things.

  • A passion to innovate, finding new ways of creating an emotional connection to our guests.

  • Skilled deployment of digital design tools such as SketchUp, Maya, Blender, Rhino; plus design/illustration tools such as Photoshop, Illustrator, In-Design, etc. (note: we’re not bound to a specific program)

  • In-depth knowledge of production methods and materials, finishes.

  • Ability to make difficult (yet informed) decisions, always in the best interest of Netflix.

  • Excellent communication skills, both verbally and digitally.

  • Excellent organizing skills using digital tools and Google Workspace.

  • Global experience preferred.


Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $198,000.00 - $310,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Skills Required

  • 10+ years of experience in art direction across environments, hospitality, exhibition, theatrical, or location-based entertainment
  • Proven ability to apply brand strategy and visual identity to design direction
  • Experience directing both physical environments and digital media
  • Experience with both temporary and long-lasting environments
  • Understanding of intellectual property applications in environmental design
  • Portfolio demonstrating graphic design, color design, and comprehensive art direction packages
  • Portfolio showing diverse design styles and mediums
  • Skilled use of digital design tools such as SketchUp, Maya, Blender, Rhino
  • Skilled use of design and illustration tools such as Photoshop, Illustrator, InDesign
  • In-depth knowledge of production methods, materials, and finishes
  • Excellent verbal and written communication skills
  • Strong organizational skills using digital tools and Google Workspace
  • Ability to oversee on-site construction, installation, and programming phases
  • Global experience

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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