The Role
Leads ancillary product portfolio strategy, lifecycle management, development, program execution, vendor relationships, financial performance, compliance, and market-facing consultation. Manages product launches, benefit enhancements, pricing changes, and optimization initiatives while coordinating cross-functional teams. Provides leadership, prioritization, and coaching for product and program staff, serving as a subject matter expert and escalation point for complex products, programs, and vendor issues.
Summary Generated by Built In
Job Summary & ResponsibilitiesPreferred Qualifications
- Ancillary Product Strategy & Portfolio Management
- Define and execute the ancillary portfolio strategy and roadmap, while owning assigned products and benefits.
- Make prioritization and lifecycle decisions (launch, refresh, bundle, rationalize, sunset) and execute approved changes.
- Identify, design, and implement opportunities to expand or optimize offerings and integrate ancillary bundles with major medical.
- Develop and present data driven business cases; translate approved strategy into actionable workplans.
- Serve as subject matter expert and day to day decision maker for assigned ancillary products.
- Product Development & Operational Execution
- Lead and execute development, maintenance, and implementation of new products, benefit enhancements, and refreshes.
- Coordinate day work with Marketing, Sales, Operations, IT, Legal, Compliance, and AMS to ensure accurate configurations, and launches.
- Draft, review, and approve product documentation (GTB, EOC, certificates, marketing and internal materials).
- Evaluate and respond to custom or ad hoc ancillary requests, providing timely, practical recommendations.
- Program Management & Optimization
- Directly manage ancillary related programs from design through implementation and optimization.
- Translate strategy into program scope, milestones, success metrics, risks, and mitigation plans, and track progress day to day.
- Monitor participation, outcomes, experience, financial impact, and vendor performance; adjust programs as needed.
- Scale, integrate, enhance, or sunset programs based on results and strategic fit.
- Vendor & Partner Execution
- Manage day to day vendor relationships alongside strategic oversight, including issue resolution, performance guarantees, and enhancements.
- Collaborate with vendors on benefit design, reporting, operational fixes, and innovation.
- Ensure vendor deliverables align with product design, compliance requirements, and customer experience expectations.
- Financial & Performance Management
- Actively monitor and manage portfolio performance across membership, revenue, cost trends, utilization, outcomes, and customer impact.
- Partner with Actuarial, Finance, and Underwriting on pricing and sustainability, and execute approved pricing or benefit changes.
- Identify performance issues and lead corrective actions (benefit design changes, vendor adjustments, program redesign).
- Market-Facing & Internal Consultation
- Serve as a hands on consultative resource for Sales and Account Management on ancillary strategy, benefit design, and bundling.
- Participate in client meetings, renewals, finalist presentations, and benefit strategy discussions.
- Translate complex product and program details into clear, actionable messaging for internal and external stakeholders.
- People Leadership, Prioritization & Compliance
- Lead, coach, and develop product/program staff while remaining directly involved in execution.
- Assign work, set priorities, review deliverables, and remove obstacles.
- Serve as escalation point for complex products, programs, or vendor issues.
- Ensure compliance with regulatory, contractual, and policy requirements across all ancillary offerings.
- Lead or work with other departments on miscellaneous projects related to products, benefits, and programs.
- Performs all other miscellaneous responsibilities and duties as assigned or directed.
- Bachelor's degree and five years of related work experience; or an equivalent combination of education, training, and work experience.
- One year of leadership experience
- Strong oral and written communication skills.
- Intermediate working knowledge in Microsoft Office applications, e.g., Excel, Word, PowerPoint, Teams.
Skills Required
- Bachelor's degree and five years of related work experience, or equivalent education, training, and work experience
- One year of leadership experience
- Strong oral and written communication skills
- Intermediate working knowledge of Microsoft Office applications, including Excel, Word, PowerPoint, and Teams
HMSA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about HMSA and has not been reviewed or approved by HMSA.
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Healthcare Strength — Medical and dental coverage are described as solid, with preventive services and select zero‑cost features adding value in recent plan years. Employer-sponsored plans can have affordable premiums in certain groups and broad access options.
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Retirement Support — A 401(k) with company match and potential discretionary contributions forms a strong component of total rewards. Retirement support complements the core medical and dental package.
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Leave & Time Off Breadth — Paid holidays and PTO that increases with tenure provide meaningful time‑off flexibility. Time‑away benefits scale with service length.
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The Company
What We Do
The Hawaii Medical Service Association (HMSA), an independent licensee of the Blue Cross and Blue Shield Association, is a reliable name in Hawaii health care. Established in 1938, we are the largest and most experienced provider of health care coverage in the state. Over half of Hawaii’s population have chosen HMSA for their health care coverage. We are dedicated to providing quality, affordable health plans; employee benefit services; and worksite wellness programs. HMSA also offers a variety of programs, services and support to help improve the health and well-being of our members and community.
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