Manager, Affinity Marketing

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Manager, Affinity Growth Marketing

About the role

We are searching for an experienced Manager, Affinity Growth Marketing to join our dynamic team!

Reporting to the Director of Marketing – Affinity & White Labels, you will play a pivotal role in shaping and executing our marketing strategies. This role focuses on strategic planning, performance analysis, and optimizing marketing initiatives to drive customer acquisition and revenue growth within affinity and white label groups.

We are looking for an experienced leader who has built high performing teams. Aside from being an exceptional leader who creates high engagement, the Manager is a change agent motivating the team. The Manager is also recognized for the ability to influence multiple stakeholders to easily overcome obstacles.

What you'll do:

Strategic Planning & Execution:

• Develop and refine comprehensive marketing strategies based on customer insights, market trends, and data analytics.

• Develop and implement demand generation strategies to create quotes and nurture qualified leads.

• Create actionable marketing plans that align with business objectives and brand goals.

• Collaborate with business development teams to ensure seamless market entry and alignment with business objectives.

• Identify market opportunities, competitive landscape, and target audience segments to inform go-to-market plans.

• Track the performance of go-to-market initiatives and iterate on strategies to achieve optimal results.

Performance Analysis & Optimization:

• Monitor and analyze growth and campaign performance by sector and region.

• Conduct data-driven assessments to identify areas for improvement and optimize and drive campaign effectiveness.

• Utilize multi-channel approaches to engage target audiences and drive pipeline growth.

• Provide regular performance reports and insights to stakeholders, recommending strategic adjustments as needed.

Leadership & Team Development:

• Lead, mentor, and develop a team of marketing professionals, fostering a high-engagement and innovative culture.

• Offer continuous feedback, coaching, and professional development opportunities to support team growth.

• Define and implement processes and tools to enhance team efficiency and collaboration.

Innovation & Continuous Improvement:

• Drive innovation by leveraging data and AI to improve marketing efficiencies and effectiveness.

• Redefine service models with partners and stakeholders to enhance collaboration and autonomy.

• Support the growth ambitions of affinity and white label marketing initiatives.

What you bring:

• Bachelor’s degree in business administration or marketing and any combination of equivalent education.

• At least 5 years of experience managing professionals.

• At least 7 years of experience in/or combination of; marketing strategy, affinity marketing, or demand generation

• Strong understanding in data analysis and performance

• Proven experience in demand generation, and go-to-market strategy

• Excellent project management skills, including budget management and timelines

• Excellent communicator, proficient in presenting your ideas to various stakeholders and influencing business decisions.

• A team player with a positive attitude, you love working in a collaborative environment and inspire your team to thrive.

• Organized, at ease in a fast-paced, changing environment and able to prioritize.

• Solution-driven, not afraid to challenge status-quo and innovate.

• No Canadian work experience required however must be eligible to work in Canada.

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
   

​#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.