Major Campaigns Lead – Promotions Strategy (UK & Ireland)

Title: Major Campaigns Lead – Promotions Strategy & Analytics (UK & Ireland)
Location: London Office-Based (EC1V 7LQ) | Hybrid: Mon–Thu in-office, Fri remote
Working Hours: 40 hours
Benefits: Wayfair Employee Discount, Private Medical & Dental Care, Gym Membership, Tuition Reimbursement, 25 Days Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme & more.

Data-Driven Strategist Meets Marketing Powerhouse
Are you ready to lead high-impact promotional campaigns that reach millions, with data at the heart of every decision?

Wayfair is seeking a Senior Associate to own and elevate our biggest customer events across the UK & Ireland – from Black Friday to Way Day and beyond. In this hybrid role, you’ll merge strategy, analytics, and execution to supercharge performance across both B2C and B2B platforms.

This isn’t just campaign management, it’s a chance to steer the future of promotions at one of Europe’s fastest-growing eCommerce companies. You’ll lead with insight, act with precision, and drive measurable impact through data-rich collaboration across Commercial, Marketing, Data and Tech teams.

• Own the strategy, execution, and data-led optimisation of Wayfair’s flagship UK & Ireland campaigns (e.g., Black Friday, Way Day)

• Oversee campaign performance across product curation, marketing channels, pricing, and tooling – using analytics to inform every move

• Lead and mentor a small team of junior Associates, fostering a culture of data-driven decision making and continuous improvement

• Collaborate cross-functionally with Commercial, Marketing, Data Science, and Engineering teams to align on campaign priorities and KPIs

• Partner with North American stakeholders to exchange performance insights and scale best practices globally

• Help shape the EU promotional calendar and define the long-term strategy for campaign planning and analytics

• Conduct deep-dive performance analysis post-campaign to uncover customer behavior trends, refine segmentation, and improve ROI

• Build dashboards, automate reporting, and partner with analysts to enhance the accessibility of campaign data and insights

• Bachelor's degree in Business, Marketing, Economics, Engineering, or a quantitative field – or equivalent experience

• Proven experience in data-rich, strategic, or commercial roles – ideally in eCommerce, consulting, tech, or digital marketing

• Strong analytical skills – able to translate complex data into actionable strategy

• Experience using tools like SQL, Google BigQuery, Looker, or similar for querying and insight generation

• A natural project manager, organised, efficient, and calm under pressure

• A commercial mindset – understands KPIs and what levers to pull to improve them

• Excellent communicator with the ability to influence stakeholders at all levels

• Self-starter with a bias for action, accountability, and continuous learning

• Customer-centric, data-first, and passionate about delivering high-quality campaign experiences

If you're passionate about leveraging data to fuel strategic growth and want to lead the campaigns that shape how the UK & Ireland shop for their homes – APPLY NOW and connect with our team!

Please note: Wayfair uses multiple job titles for advertising optimisation; internal titles may differ from those shown.