Luxury Spirits Brand Ambassador

Role scope:

As a Luxury Spirits Brand Ambassador, you will bring local marketing and trade initiatives to life, building consumer relevance and advocacy for the assigned brand.

You will embody the essence of your brand and help open the category to new audiences by creating unforgettable brand experiences. Key activities will include conducting brand education sessions, building strong relevant relationships, and supporting brand marketing activity and events.

Location:

The role is based in Milan. A significant portion of the role will require time with customers to bring brand initiatives to life and may require a fair amount of travel, as well as evening and weekend work.

Contract type:

The initial engagement will be for one year, and the resource will be hired through a temp agency (contratto in somministrazione).

Key Responsibilities:

• Brand Education & Mentoring: Inspire and educate consumers and key trade partners
  (bartenders, bar managers, mixologists) on brand heritage and values. Conduct masterclass, tastings and training sessions for trade, consumers, and opinion leaders
• Trade Activation: Build and maintain relationships with on-trade outlets through
  promotions, staff training, and events. Collaborate with local teams to identify growth
  opportunities and enhance brand visibility.
• Brand Management & Insights: Support brand positioning activations, provide market intelligence and competitor analysis. Represent the brand to media partners, influencers and partners.
• Reporting: Deliver quarterly reports covering market trends, brand performance, and
  ambassador activities. Share best practices with internal teams.
• Social Media & Networking: Lead local social media efforts, ensuring a strong brand presence both online and offline. Engage with target audiences and maintain key industry relationship

Essential experience/background:

• Work experience in luxury cocktail bars, luxury hotels, hospitality, concierge services, luxury retail or luxury airlines.
• Mandatory fluency in Italian and English.
• A relevant degree will be considered a plus.
• A self-confident, outgoing individual who actively enjoys building strong relationships.
• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.
• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.
• A responsible attitude and approach towards alcohol.

Diversity & Inclusion:

Pernod Ricard is highly committed to equal employment opportunity and equal pay. We value diversity and solidarity within our organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talent, regardless of background (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion).

Studies suggest that women tend not to apply for a job if their CV isn’t a perfect fit. But in Pernod Ricard we're all about recognizing talent and potential, not just ticking off experience boxes. So, if you like the role and feel you could do well in it, don't hesitate—go ahead and apply!

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