Loyalty Lead

Join us and experience Bunnings from the other side of the counter!

What’s in it for you when you’re part of our team:

• Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few

• Free standard OnePass membership

• Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave

• 12 weeks paid parental leave, regardless of gender

• Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities

• We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build

Here’s your chance to help shape the future of loyalty at one of Australia’s most loved brands. If you’re energised by big ideas, rapid experimentation and seeing your work turn into real customer and commercial wins, you’ll love this role.

As our Loyalty Lead, you’ll play a huge part in how millions of customers experience Bunnings across our website, app, CRM and partner ecosystem. You’ll bring new loyalty features to life, run fast-paced proof‑of‑concept trials, and deliver memorable member-only activations that genuinely move the needle — with A million ways to make an impact every day.

You’ll be joining a supportive, down‑to‑earth team that’s all about backing each other, learning together and Inspiring you to give it a red hot go.

You’ll get hands‑on with work that genuinely shapes our loyalty roadmap, including opportunities to:

• Test, learn and move fast — run proof‑of‑concept trials to validate new features and offers before they hit the market.
• Lift our digital loyalty experience by making member benefits clearer, smarter and easier to use across the end‑to‑end online shopping journey.
• Create high‑impact member events, like early‑access experiences and bonus‑point campaigns, owning everything from planning through to delivery and post‑campaign insights.
• Prove what works, using A/B tests, control groups and simple experiments to quantify uplift and guide what we scale.
• Bring people together, coordinating across digital, marketing, tech, analytics and external partners to keep delivery smooth, aligned and on track.
• Turn insights into action, using member behaviour, performance data and customer feedback to continually shape and strengthen future activity.

You’re someone who loves turning strategy into action - leading loyalty programs end‑to‑end and making sure they deliver real shifts in customer behaviour. You’re confident driving initiatives forward, managing the moving parts and keeping everyone aligned so programs land smoothly and have the impact they’re designed for.

You bring a performance mindset: you’re curious, data‑driven and always looking for what can be improved. You know how to read the signals, spot opportunities and use insights to lift engagement, conversion and member value.

You build strong relationships naturally and enjoy working closely with digital, data, tech, marketing and partner teams to make things happen. You’re adaptable and steady in fast‑paced environments, able to simplify complexity, unblock challenges and keep momentum even when priorities change.

Most importantly, you bring a team‑first approach - one that values collaboration, shared learning and celebrating progress along the way. After all, We’re building the best… Our team makes it happen.

• 5–7 years’ experience in loyalty, CRM, customer strategy or member‑engagement roles within a complex or scaled environment
• Strong project coordination or delivery experience, with the ability to manage multiple streams of work
• Comfortable working hands‑on across digital, CRM and partner activity
• Ability to translate insights and performance data into practical recommendations
• Clear communication and relationship‑building skills across cross‑functional teams
• A proactive mindset — someone who stays flexible, adapts quickly and keeps things moving in a fast‑paced environment

Ready to join us? Apply now and help us shape what’s next!

You’ll be part of a workplace where you’ll feel like you belong.

We love the diversity across our teams, brought together in an inclusive culture guided by our values. We welcome applications from individuals of all ages, cultural backgrounds, abilities, sexual orientations, and gender identities. We strongly encourage Aboriginal and Torres Strait Islander peoples to apply and join us in shaping a workplace that celebrates First Nations voices, perspectives, and contributions. Please note, you must be age 15 or over to apply for a role at Bunnings.

We’re all about fairness at Bunnings, and our team’s here to support you every step of the way. If you need any adjustments, just let us know - we’re here to help. If you’ve got the experience, skills, and drive to grow - but don’t quite nail every part of the job description - we still want to hear from you. For support, contact us at [email protected].

Bunnings reserves the right to close job advertisements at any time, so we encourage you to apply early. We do not accept unsolicited resumes from recruitment agencies, as we have a dedicated internal Talent Acquisition team managing all hiring processes.

About Us

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We're proud to support project builders, commercial tradespeople and the housing industry through our network of stores, trade centres, frame and truss sites and online.

At Bunnings, our purpose is simple: we’re here to inspire people to have a red hot go! Whether that's backing our team to grow, supporting customers to take on new projects, or helping communities make a real difference. By joining our passionate and diverse team, you will be part of a culture that encourages you to roll up your sleeves and build something great together. If you’re ready to have a go, apply today.

Please note if you are offered a role with us, background checks may be required. This can include police, employment, medical and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.