JOB SUMMARY:
The Loyalty Engagement Manager is a key member of the Choice Privileges team, responsible for developing and executing strategies that deepen member engagement and increase lifetime value. The role will lead initiatives across member lifecycle management, loyalty promotions, and partner marketing, with responsibilities evolving based on business priorities and the needs of the broader loyalty organization. Working closely with Loyalty Strategy, Loyalty Partnerships, Cobrand, CRM, Digital, and external partners, this individual will translate member and performance insights into relevant communications, offers, and experiences that strengthen engagement with Choice Privileges.
RESPONSIBILITIES:
• Lead member engagement strategy across the lifecycle, identifying priority audiences, moments, and opportunities, and partnering with cross-functional teams to bring strategies to market.
• Develop national and targeted loyalty promotions using a test-and-learn approach, measuring performance and applying insights to inform future strategy.
• Manage select partnerships, developing growth strategies that integrate partner value into the member lifecycle and drive participation and engagement.
• Run A/B tests across lifecycle touchpoints to optimize messaging, timing, and channel performance.
• Monitor and report on member engagement KPIs (enrollment, activation, redemption) to measure program health and guide strategy.
• Manage on-property Choice Privileges marketing strategy, including determining brand standards, managing inventory, refreshing collateral, and testing new items.
QUALIFICATIONS:
• A minimum of 5 years of experience in loyalty marketing, lifecycle/CRM marketing, partner marketing, or consumer marketing; prior experience in travel or hospitality preferred.
• Experience developing and executing integrated multi-channel marketing campaigns (email, push, SMS, digital) across a large member/customer base.
• High proficiency in MS Office applications (Outlook, Word, PowerPoint, Excel).
• Experience with Adobe Analytics, Tableau, and/or SQL is a plus.
• Understanding of customer and loyalty program behavior, with the ability to translate member insights into strategies that drive engagement, retention, and lifetime value.
• Strong analytical skills with a track record of data-driven marketing strategy and execution.
• Excellent communication and presentation skills.
• Ability to collaborate with partners, business leaders, and cross-functional stakeholders to achieve shared goals.
• Demonstrated success developing and deploying value-added, personalized customer programs with measurable business results.
• Bachelor's Degree in Marketing, Business, Hospitality Management, or related field. Master's Degree in a related field is a plus.
SALARY RANGE:
The salary range for this position is $100,000-$117,000. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Skills Required
- At least 5 years of experience in loyalty marketing, lifecycle or CRM marketing, partner marketing, or consumer marketing
- Experience developing and executing integrated multichannel marketing campaigns across email, push, SMS, and digital channels
- High proficiency with Microsoft Office applications, including Outlook, Word, PowerPoint, and Excel
- Understanding of customer and loyalty program behavior
- Strong analytical skills and experience developing data-driven marketing strategies
- Excellent communication and presentation skills
- Ability to collaborate with partners, business leaders, and cross-functional stakeholders
- Demonstrated success developing and deploying personalized customer programs with measurable business results
- Bachelor's degree in Marketing, Business, Hospitality Management, or a related field
- Prior experience in travel or hospitality
- Experience with Adobe Analytics, Tableau, and/or SQL
- Master's degree in a related field
Choice Hotels International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Choice Hotels International and has not been reviewed or approved by Choice Hotels International.
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Healthcare Strength — Benefits are described as broad, including medical, dental, and vision coverage alongside telehealth and an Employee Assistance Program. Wellness programs and related wellbeing offerings are also explicitly included in the package.
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Leave & Time Off Breadth — Time-off support is positioned as extensive, spanning paid vacation, personal and sick leave, and paid family care leave. Backup child and elder care, adoption assistance, and designated “wellbeing days” add breadth beyond standard PTO.
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Retirement Support — Retirement and financial programs include a 401(k) and Roth 401(k) as well as HSA options and financial education resources. Bonuses and referral bonuses are also listed as part of the broader rewards mix.
Choice Hotels International Insights
What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
