Loyalty and CRM Marketing Specialist

Company Description

Joining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve. Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle. 

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Minor Hotels ANZ is a proud leader in strata titled accommodation management with numerous Hotels, Resorts and Residential Apartment buildings throughout Australia and New Zealand.

Job Description

We are currently offering a rare and exciting opportunity for a Loyalty and CRM Marketing Specialist to join our high-performing Digital, CRM, and Loyalty team at Minor Hotels on a 12-month contract.

Reporting to the Loyalty and CRM Marketing Manager, the Loyalty and CRM Marketing Specialist will play a key role in driving the success of Minor Hotels by managing, optimising, and executing the planning, delivery, and analysis of email marketing campaigns, as well as engagement strategies for our CRM program across Australia and New Zealand.

This role offers a unique chance to contribute meaningfully to our digital marketing efforts, while gaining experience in a dynamic, high-impact environment.

Key Responsibilities Include:

• Execute email marketing campaigns using Salesforce Marketing Cloud
• Build EDMs utilising our email editor and templates, with continuous testing and troubleshooting to ensure optimal performance
• Collaborate with the marketing team to coordinate content, imagery, and copy for the creation of EDMs
• Conduct A/B testing for creative assets and campaigns through our CRM platform
• Develop reports and provide insights on the effectiveness of our email marketing efforts
• Partner with external agencies and third-party vendors to create content supporting email marketing and social media advertising
• Utilise Asana, our project management tool, to ensure timely execution and review of email marketing campaigns while coordinating with cross-functional teams
• Collaborate with other departments to ensure the seamless delivery of social media advertising aligned with our loyalty program
• Engage with regional and global CRM teams to support campaign planning and execution

Qualifications

• Proven experience in email marketing, CRM, and digital marketing is required
• Prior experience with Salesforce Marketing Cloud or similar CRM platforms is essential.
• Outstanding written and verbal communication skills, with a demonstrated ability to build and sustain strong professional relationships.
• Strong attention to detail and the ability to grasp complex technical systems, ensuring the delivery of high-quality results in all projects.
• Ability to work independently, consistently achieving results while managing time and resources efficiently to meet project deadlines.
• Experience collaborating with remote teams and coordinating with external vendors, fostering productive partnerships that contribute to project success.
• Demonstrates a proactive, solution-oriented approach, with a focus on efficiency and process improvement to enhance overall productivity.
• Previous experience in the hotel industry is highly advantageous.

Additional Information

Join our positive and vibrant team and be rewarded with these team benefits:

• Competitive salary
• 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand
• Access to Minor Hotels ANZ paid parental leave benefits
• 20% team member’s friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand
• Additional paid leave including Birthday and Study leave.
• Educational Financial support may be available to those who undertake development relevant to the company’s business requirements.
• NIB Insurance discounts
• Discount savings and cash back from over 400 popular retailers in Australia and New Zealand
• Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon)
• Discount on Furniture
• 50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globe
• Wellbeing programs with Uprise (EAP)
• Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults

Our people drive the success of our business, so we will invest in your skills to allow you to grow and progress through your career. You'll feel at home as part of a close team who thrive on delivering exceptional guest experiences and working in a company focused on ensuring the best workplace culture.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.