Product Marketing Manager

Posted 7 Days Ago
Be an Early Applicant
Brisbane, Queensland
Entry level
Gaming
The Role
As a Product Marketing Manager, you will lead the marketing for cross-platform video games, craft global campaigns, conduct market research, manage marketing activities, and collaborate with the production team to enhance user engagement.
Summary Generated by Built In

Company Description

Gameloft Brisbane, part of the global Gameloft family, opened in 2014 and since then has released Zombie Anarchy, Ballistic Baseball, My Little Pony: Mane Merge, and multi-award-winning The Oregon Trail™. In 2022, Gameloft Brisbane was announced as the winner of the coveted ‘Studio of the Year’ at the Australian Game Developer Awards (AGDAs).


We believe the keys to success are a great studio culture and finding a balance in everything we do, whether it's working with great people on exciting projects or enjoying the incredible lifestyle of Queensland Australia.


We're setting our sights on an exciting new direction in game development, embracing the challenges and opportunities of cross-platform innovation. As pioneers in leading Brisbane's game development landscape, we're dedicated to crafting immersive experiences that transcend traditional boundaries and engage players across diverse platforms. As we venture into this exciting phase, we're also expanding our talented team to bring to life a range of unannounced projects.

Job Description

As a Product Marketing Manager at Gameloft, you'll drive the marketing for our cross-platform video games, managing their entire lifecycle. You'll work closely with our production studio in Brisbane and Gameloft’s Global Marketing team.


Responsibilities

  • Define and implement global marketing campaigns and key beats that align with product target markets.
  • Conduct market research to identify target audiences and refine game positioning.
  • Maintain and evolve the game’s brand identity.
  • Collaborate on game development to enhance user experience and engagement.
  • Oversee marketing approvals and explore partnership opportunities.
  • Manage the creation of promotional assets and execute marketing strategies.
  • Analyse campaign results and user feedback, reporting insights to the team.
  • Coordinate marketing calendars, community management, and work with User Acquisition teams.

Qualifications

  • Degree in Marketing or related field, or equivalent experience.
  • Strong understanding of global campaigns and market targeting.
  • Passion for games and ability to work across global teams.
  • Strong analytical and organizational skills.


Benefits

  • Comprehensive relocation package for successful candidates.
  • Flexible work model to support work-life balance.
  • Learning and development programs to foster professional growth.
  • Private Health Insurance and fitness subsidies.
  • Relaxation space with massage chair.
  • Employee mental health assistance.
  • Additional leave including birthday, Christmas, and women's health leave.
  • Free coffee, daily snacks, and light breakfast.
  • Social Friday drinks with friendly game tournaments.
  • Spectacular roof-top terrace with river views and a game room.
  • Referral program with generous bonuses.
  • Awesome Gameloft-themed merch.
  • Studio Mascot - Mr. Hendricks, our friendly Dachshund who protects our studio.


Additional Information

We can’t wait to find our next great talent!


Please submit your CV, cover letter or portfolio (if applicable).


Gameloft Brisbane is an equal opportunity employer and is committed to fostering diversity and inclusivity within our work environment.

The Company
New York, NY
4,821 Employees
On-site Workplace
Year Founded: 1999

What We Do

We are Gameloft and our greatest reward is seeing that 1.5 million new Gameloft games are downloaded every day.

Our dream to offer mobile games to the entire planet through our products is about to become a reality.

We owe our success to the talent and passion of our teams. It is because of their dedication to excellence and attention to detail that we can offer games of unparalleled quality to our millions of fans.

Do we have strong franchises? Yes! Just take a look at Asphalt, Order & Chaos, Modern Combat or Dungeon Hunter. . We also have a great network of partners to help us deliver cool new games to your favorite device. Think Universal, Illumination Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel®, Ferrari® and many more.

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