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The Role
Plan, execute and optimize Google and Meta ad campaigns to drive high-quality leads. Monitor KPIs (CPL, CTR, conversion rate, ROAS), run audience targeting, retargeting and A/B tests, collaborate with sales for optimization, and identify scaling opportunities. Preferably with EdTech experience and knowledge of webinar marketing and lead nurturing.
Summary Generated by Built In
Role: Digital Marketing Executive
Location: Thane
Experience: 2-3 years
Relevant exp in EdTech
Relevant exp in EdTech
• 2–3 years of relevant digital marketing experience.
• In depth knowledge of Google and Meta Ads,Google Analytics and SEO and SEO content writing
• Understanding of lead generation funnels and digital growth strategies
• Ability to independently manage and optimize campaigns
• Experience in EdTech/Education industry preferred
• Understanding of webinar marketing and lead nurturing is a plus
• In depth knowledge of Google and Meta Ads,Google Analytics and SEO and SEO content writing
• Understanding of lead generation funnels and digital growth strategies
• Ability to independently manage and optimize campaigns
• Experience in EdTech/Education industry preferred
• Understanding of webinar marketing and lead nurturing is a plus
Requirements
- • Plan and optimize campaigns across Google Ads and Meta Ads
• Drive lead generation with focus on quality, conversions, and ROI
• Continous collaboration with sales team for campaign feedback and optimisation
• Monitor and improve campaign KPIs such as CPL, CTR, Conversion Rate, and ROAS
• Execute audience targeting, retargeting, and A/B testing strategies
• Identify opportunities to scale campaigns effectively
To apply share your CV at [email protected]
Benefits
Salary Range-30k-35k pm
Skills Required
- 2-3 years relevant digital marketing experience
- In-depth knowledge of Google Ads and Meta Ads
- Experience with Google Analytics
- SEO and SEO content writing
- Understanding of lead generation funnels and digital growth strategies
- Ability to independently manage and optimize campaigns
- Execute audience targeting, retargeting, and A/B testing strategies
- Monitor and improve campaign KPIs such as CPL, CTR, Conversion Rate, and ROAS
- Continuous collaboration with sales team for campaign feedback and optimisation
- Experience in EdTech/Education industry
- Understanding of webinar marketing and lead nurturing
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The Company
What We Do
EducoHire provides comprehensive recruitment and staffing solutions, primarily focused on the education sector, connecting institutions with talent and offering training resources.
