The Role
Lead long-form content strategy and production across YouTube and editorial channels. Create scripts, direct and produce videos, manage an editorial calendar, develop campaign concepts, analyze performance metrics, and optimize for retention and audience growth.
Summary Generated by Built In
We are looking for a high-impact, idea-driven Creative Director to lead long-form content for a fast-growing personal brand and a premium brokerage platform.
This is not a typical content role. You will own the narrative, shape storytelling at scale and build a content engine across YouTube, editorial platforms and campaign-level storytelling.
If you understand how to turn ideas into high-retention, high-impact content, this role is for you.
What You’ll Be Responsible For
- Develop and execute a long-form content strategy aligned with brand positioning
- Script, produce, and oversee high-quality long-form videos (documentaries, vlogs, deep-dives, event coverage)
- Build and manage a structured editorial calendar with a consistent publishing cadence
- Lead creative direction across campaigns, ensuring strong visual and messaging consistency
- Analyze performance data and continuously optimize content strategy
What Success Looks Like
- Minimum 4 long-form pieces published per month
- 50%+ average view retention on YouTube
- Consistent growth in subscribers and content reach
- Development of 2+ campaign concepts per quarter
- Clear, data-driven monthly performance reporting
What We’re Looking For
- Demonstrated success in growing content platforms (portfolio required)
- Ability to show real metrics (views, retention, engagement, growth)
- Strong experience creating content 10+ minutes in length
- Deep understanding of storytelling, pacing and audience retention
- Track record of 1M+ views of content or viral campaigns
- Ability to replicate and scale winning content formats
- Strong storytelling, scripting, and communication skills
- On-camera confidence is a strong advantage
- Experience working with high-profile influencers (5M+ audience) is preferred
Preferred Profile
- Candidates with international content sensibility (European/Western exposure preferred)
- Strong understanding of premium brand positioning and storytelling
This role is strictly for candidates with proven long-form content experience and measurable results. Short-form-only creators will not be considered.
Apply with a CV + portfolio + link of reels/videos generated.
Skills Required
- Demonstrated success in growing content platforms (portfolio required)
- Ability to show real metrics (views, retention, engagement, growth)
- Strong experience creating content 10+ minutes in length
- Deep understanding of storytelling, pacing and audience retention
- Track record of 1M+ views of content or viral campaigns
- Ability to replicate and scale winning content formats
- Strong storytelling, scripting, and communication skills
- On-camera confidence
- Experience working with high-profile influencers (5M+ audience)
- International content sensibility (European/Western exposure preferred)
- Strong understanding of premium brand positioning and storytelling
- Apply with CV, portfolio, and links to reels/videos generated
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The Company
What We Do
Milele Motors is a global automotive company and world leader in the export of tax-free motor vehicles to Africa, Asia, and Europe. Specializing in vehicle procurement, export management, and customer service technology, the company provides high-quality vehicles to government agencies, NGOs, hospitals, embassies, and private customers, ensuring reliability and transparency in its worldwide delivery operations.
