Nexstar Media Group’s 28/22 News, (WBRE NBC and partner WYOU CBS) has an immediate opening for a Sales Manager to lead our dynamic team of Local Account Executives. We are a rare combination of an NBC, CBS and full suite of digital services products. The position is responsible for the revenue performance of our Local Account Executives and exceeding monthly, quarterly, and annual budgets. To be considered for this position, you must have a minimum of five (5) years of digital and/or broadcast sales experience, a successful track record in business development, selling sports sponsorships, growing market share, employee recruitment, employee retention, and sales training. This is not a desk job, you are expected to be out in the field daily with Account Executives training, coaching, and executing Customer Needs Analysis, Proposal Solutions, and Monthly Business Reviews.
Develops and executes sales strategies which result in exceeding assigned revenue budgets.
Drives new business advancement.
Manages inventory and revenue forecasting.
Manages recruitment, training, evaluation, and development of Broadcast/Digital Account Executives.
Allocates budgets and approves budget expenditures.
Manages Accounts Receivable.
Develops and cultivates client relationships both local and national alongside Account Executives.
Makes decisions regarding hiring, evaluation, promotion, and termination of employees.
Develops Advertising Packages.
Performs other duties as assigned.
Requirements & Skills
Bachelor's degree in marketing, advertising, mass communications, or an equivalent combination of education and work-related experience.
A minimum of five years of Digital and or Broadcast sales experience is required.
Excellent communication skills, both oral and written.
Fluent in English.
Advanced knowledge of digital advertising tactics, and the competitive digital landscape.
Advanced knowledge of modern advertising and marketing KPI’s and traditional reach and frequency concepts scheduling concepts.
Experience with Waymark or similar AI Assisted commercial creation tool.
Valid driver's license with an acceptable driving record and reliable transportation.
Experience guiding, directing, and motivating personnel; including setting and monitoring performance standards.
Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
Proficiency with Microsoft 365, Outlook, Word, Excel, PowerPoint, Teams, and Zoom.
Experience with WideOrbit Traffic, WideOrbit Media Sales, Salesforce and/or Matrix preferred.
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
#LI-Onsite
Skills Required
- Bachelor's degree in marketing, advertising, mass communications, or equivalent experience
- Minimum five years of Digital and/or Broadcast sales experience
- Excellent communication skills, both oral and written
- Experience with AI-assisted commercial creation tool like Waymark
- Proficiency with Microsoft 365, Outlook, Word, Excel, PowerPoint, Teams, and Zoom
- Experience with WideOrbit Traffic, WideOrbit Media Sales, Salesforce and/or Matrix
- Valid driver's license with acceptable driving record and reliable transportation
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
