TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
WFAA/KFAA, the TEGNA-owned ABC affiliate in Dallas, TX, is searching for a Local Sales Manager (LSM) to lead and develop a high-performing sales team while driving revenue growth across television, streaming and digital.
WFAA/KFAA offers an exciting opportunity to sell across one of the most diverse media portfolios in Dallas-Fort Worth. From WFAA's strong local news presence and WFAA+ streaming platform to KFAA's partnerships with the Dallas Mavericks and Dallas Wings, along with PREMION's connected TV solutions, our sales team has a wide range of opportunities to help local businesses grow.
The LSM will focus on growing market share, developing new business opportunities and coaching Account Executives and Account Managers to achieve their goals. This position reports to the Director of Sales.
Responsibilities:
- Recruit, retain and effectively train top sales and support talent on how to sell TV and TEGNA's portfolio of digital products.
- Lead and develop a team of Account Executives and Account Managers, creating a culture of accountability, collaboration and strong sales performance.
- Provide hands-on field coaching, including prospecting, client meetings, needs analysis, proposal development, presentations and closing business.
- Identify market potential through lead generation, prospecting and qualification, with a strong focus on growing local direct business.
- Develop sales strategies to ensure the team meets or exceeds revenue goals across broadcast, streaming, CTV and digital.
- Hold the team accountable for sales activity, pipeline development, new business growth and individual performance goals.
- Analyze client needs to develop integrated marketing solutions that deliver measurable results, while completing required business activity reports and forecasts.
- Develop strong relationships with local clients, agencies and community partners, manage key accounts with the team and ensure excellent customer service.
- Identify opportunities to grow revenue through sponsorships, sports partnerships, special projects and integrated marketing programs.
- Collaborate with the Director of Sales on forecasting, budgeting, pricing strategy and revenue planning.
- Review and adjust metrics to monitor sales performance, market share and emerging business opportunities.
Requirements:
- Minimum 5 years of successful broadcast TV sales and account engagement experience, including demonstrated sales leadership experience.
- Proven track record of achieving or exceeding sales goals in the broadcast TV industry, including linear TV, streaming, digital and OTT/CTV.
- Strong background in local direct business development, with previous success as an Account Executive preferred.
- Established leadership skills and demonstrated ability to recruit, coach and develop high-performing sales teams.
- Strong understanding of integrated marketing solutions, including digital advertising platforms, audience data and campaign performance.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Ability to build an inclusive, positive and accountable sales culture.
- Proficiency with Excel, Word, PowerPoint, WideOrbit Sales, Salesforce, WideOrbit Traffic, WideOrbit Analytics, Comscore, Matrix, Media Monitors and qualitative data.
- Ability to manage multiple tasks and projects effectively under deadline pressure.
- Strong attention to detail, problem-solving skills and accuracy.
- Strong presentation and communication skills with internal and external customers and partners.
This position is eligible for Companies Bonus Plan(s).
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
Skills Required
- Minimum 5 years of successful broadcast TV sales and account engagement experience, including sales leadership experience.
- Proven success achieving or exceeding sales goals across linear TV, streaming, digital, and OTT/CTV.
- Strong local direct business development background; prior Account Executive experience is preferred.
- Ability to recruit, coach, and develop high-performing sales teams.
- Strong understanding of integrated marketing solutions, digital advertising platforms, audience data, and campaign performance.
- Strategic thinking and ability to make recommendations to senior management.
- Ability to build an inclusive, positive, and accountable sales culture.
- Proficiency with Excel, Word, PowerPoint, WideOrbit Sales, Salesforce, WideOrbit Traffic, WideOrbit Analytics, Comscore, Matrix, Media Monitors, and qualitative data.
- Ability to manage multiple tasks and projects effectively under deadline pressure.
- Strong attention to detail, problem-solving skills, and accuracy.
- Strong presentation and communication skills with internal and external customers and partners.
TEGNA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TEGNA and has not been reviewed or approved by TEGNA.
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Healthcare Strength — Medical, dental, and vision options are complemented by company-supported mental health care and telemedicine, with HSA-eligible plans available. Resources such as Spring Health and Teladoc extend accessible care to employees and families.
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Retirement Support — A 401(k) with dollar‑for‑dollar match on the first 4% and immediate vesting is offered broadly, including to part‑time and temporary staff. This structure provides straightforward access to retirement savings from day one.
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Parental & Family Support — Paid parental leave covers at least six weeks for all parents and 12 weeks at full pay for birth mothers. Adoption and surrogacy reimbursement and fertility benefits support multiple paths to family building.
TEGNA Insights
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers. In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
