Hearst Television has an exceptional opportunity for a dynamic Local Sales Manager in one of the fastest growing and most beautiful markets in the country. Gulf Coast News, the NBC and ABC affiliates in Ft. Myers, FL, is looking for a sales leader who can contribute to a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the team in exceeding budgets on multiple platforms and your duties will include coaching experienced sellers and recruiting and training new sellers. The ideal candidate will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement along with a strong desire to grow our team are top priorities. You will report to the Director of Sales.
At Hearst Television, you'll work for one of the nation's premier media companies, backed by trusted journalism, powerful brands and industry-leading digital capabilities. We invest in our people through professional development, career advancement and a culture built on collaboration and innovation.
Responsibilities
With guidance from the Director of Sales, set the tone for the local sales department by providing direction and following mutually agreed upon sales goals and priorities
Define performance expectations and measure processes to ensure account executives' efforts and attention lead to the achievement of those expectations
Coach and develop Account Executives through consistent one-on-one coaching, planning and performance feedback.
Develop relationships with our clients and important prospects through frequent visibility; this includes being active in the sales process, accompanying account executives on sales calls and entertaining clients
Help forecast revenue throughout the year to exceed quarterly and annual forecasts
Manage, alongside the Director of Sales, Local Sales Manager, and National Sales Manager, inventory and rates to maximize station revenue
Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals
Exceed our departmental goals for Revenue, Market Share, New Business, Internet, and Mobile
Advise the Research Director on the creation of research pieces to help with our sales efforts
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
Support local sellers in sales presentations to multiple points of contact within client/agency personnel
Evaluate seller performance and provide feedback
Work in partnership with the Local Sales Manager, Digital Sales Manager and National Sales Manager to achieve shared and strategic goals
Requirements
3+ years media sales management experience
- Produce revenue for us and our clients
Analyze issues thoroughly to make decisions
- Create persuasive sales presentations
- Have a passion to build client relationships, internal and external
Have a history of achieving budgets on multiple platforms
You are an accomplished negotiator
Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast
Have experience in new business development
Have an excellent understanding of how to price and manage inventory
Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve
Have a passion to develop a successful team of media sales executives
Valid driver's license and reliable automobile
- Related military experience will be considered
- In-person attendance is required
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modem, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical I Dental I Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- 3+ years media sales management experience
- Produce revenue for the company and clients
- Analyze issues thoroughly to make decisions
- Create persuasive sales presentations
- Passion to build client relationships, internal and external
- History of achieving budgets on multiple platforms
- Accomplished negotiator
- Creativity to develop targeted customer-focused marketing solutions using television, digital assets, and multi-cast
- Experience in new business development
- Excellent understanding of how to price and manage inventory
- Ownership of local budgets and revenue goals, with strategies to overachieve
- Passion to develop a successful team of media sales executives
- Valid driver's license and reliable automobile
- Related military experience will be considered
- In-person attendance is required
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
