About HungryPanda
Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.
Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.
At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.
Job Responsibilities
Local Marketing 岗位职责
1. 线下活动策划与执行
- 负责本地市场日常推广、品牌活动及新店开业等线下活动的策划、组织与落地；
- 统筹活动方案、资源协调、现场执行及效果复盘，持续优化活动形式和执行效果；
- 根据业务需求协调内部团队、外部合作方及兼职推广人员，确保活动顺利完成。
2. 用户增长与渠道拓展
- 围绕本地用户增长目标，制定并执行多渠道拉新策略，提升用户注册、首单、复购等核心指标；
- 拓展并运营品牌合作、异业合作、社交媒体、线下推广、站内/站外活动等用户增长渠道，持续探索新的获客方式；
- 负责本地品牌、商户、学生组织、社区等资源拓展与合作，建立并维护长期合作关系；
- 跟踪渠道及活动数据，结合用户反馈、竞品动态和本地市场特点，持续优化增长策略。
3. 社媒、社群及站内运营
- 负责本地用户社群及社交媒体的日常运营，通过内容和活动提升用户活跃度与留存；
- 负责Push、群推等基础站内运营，配合市场活动及业务需求完成运营触达；
- 协调市场、运营、设计等团队，推动营销活动及相关政策落地。
任职要求
- 有市场营销、用户增长、活动运营、品牌营销或相关经验优先；
- 有Integrated Marketing / 整合营销、异业合作经验者优先；
- 有完整的线上或线下活动策划及执行经验，能够独立推动活动从策划到落地及复盘；
- 有用户增长、渠道拓展经验，熟悉用户拉新、转化、留存、复购等基本指标；
- 具备较强的沟通协调、项目管理及执行能力，能够同时推进多个项目；
- 有市场敏感度和用户洞察能力，能够主动思考并提出自己的想法，同时保持开放，能够根据团队意见和实际情况灵活调整；
- 细心、有责任心、团队合作意识强，能够适应快节奏的工作环境及一定的线下执行工作。
Job Type: Full-time
薪资： $50,000.00至$60,000.00（每年 ）Skills Required
- 1-3 years of experience in marketing, user growth, event operations, brand marketing, or a related field.
- Experience with integrated marketing or cross-industry partnerships.
- Experience planning and executing complete online or offline events independently, from planning through implementation and review.
- Experience with user growth and channel development, including acquisition, conversion, retention, and repeat-purchase metrics.
- Strong communication, coordination, project management, and execution skills.
- Ability to manage multiple projects simultaneously.
- Strong market sensitivity and user insight, with the ability to develop ideas and adapt to team feedback and changing circumstances.
- Attention to detail, sense of responsibility, teamwork, and ability to work in a fast-paced environment with some offline execution.
- Mandarin speaking ability.
What We Do
Founded in 2017, HungryPanda is currently the largest overseas Chinese food delivery company. Starting in Nottingham, the UK, it has expanded to more than 60 cities in 10 countries, including the UK, France, Italy, the US, Canada, Australia, New Zealand, Japan, South Korea and Singapore. In 2021, HungryPanda launched its new business models, "Panda Fresh", a platform for Asian fresh food and grocery e-commerce, and "VouchersPanda", a platform to provide new discounted ordering methods of online and offline lifestyle services for overseas Chinese. Besides, HungryPanda is awarded in the Deloitte 2021 UK Technology Fast 50, making the company the only food delivery platform in the ranking.
