区域市场经理Local Marketing Manager

Posted Yesterday
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Beijing, CHN
In-Office
Entry level
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Develops regional quarterly business and marketing plans, evaluates promotional activities and KPIs, builds and manages regional KOL networks, supports product strategy execution, organizes product training and internal or expert meetings, coordinates central marketing initiatives, manages related expenses, and ensures sales activities comply with Pfizer policies, industry standards, FCPA, and applicable Chinese anti-corruption laws.
Summary Generated by Built In
深度了解市场,与区域市场负责人、销售管理团队讨论并制定有针对性的季度生意计划(区域特色策略),跟进评估区域推广活动的执行(质量、频率及KPI),不断提升推广效率;
搭建区域KOL体系,管理并定期拜访KOL和培养区域策略讲者,共创区域特色平台,推进策略及画像落地;
与MICS、DM、RM共访,辅导、落实产品策略执行和关键产品信息传递;
定期组织产品知识和策略学习,提高团队专业水准;
沟通、协调中央市场部项目的执行,及时反馈区域的信息;
明确费用管理,并申请跨区域会、企业基金等;
内外部销售会议及专家会议的筹备及召开,汇总并及时传递各类内外部信息;
确保日常销售工作全部遵循公司政策、行业准则以及相关法律,包括但不限于FCPA (《反海外腐败法》)及相关中国大陆境内相关反腐法律条款。严守诚信,保持真实透明,在过往的销售工作中无任何违反法律规定的行为发生。
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research

Skills Required

  • Ensure sales activities comply with company policies, industry standards, FCPA, and applicable Chinese anti-corruption laws.
  • Maintain integrity, transparency, and a record free of prior legal violations in sales work.

What the Team is Saying

Daniel
Anna
Esteban
Pfizer
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The Company
HQ: New York, NY
121,990 Employees
Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.

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Pfizer Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 2.5 days a week
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