Local Brand Manager

Posted 7 Days Ago
Be an Early Applicant
Oslo, NOR
In-Office
Mid level
Healthtech • Pharmaceutical
The Role
Lead local execution of Nordic brand strategy in Norway: develop annual brand and activation plans, adapt campaigns and media for local retailers and shoppers, manage launches, track performance and A&P budgets, deliver POS/ePOS assets, and partner cross-functionally with Sales, Category, Field, HCP and Nordic Marketing to drive commercial growth.
Summary Generated by Built In

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Brand Manager for our office in Oslo.

What’s in it for you?
  • Own and shape local brand growth in a high-impact market
  • Work in a fast-paced, international FMCG-like environment
  • Gain exposure to Nordic strategy and cross-functional collaboration
  • Drive hands-on execution with real commercial impact
  • Grow your career in a company that values ownership and development
What you’ll be doing
  • Translate Nordic brand strategy into strong local commercial execution in Norway
  • Develop and implement annual brand and activation plans to drive growth
  • Adapt brand strategies to local retailers, shoppers, and category dynamics
  • Lead local product launches, campaigns, and in-market execution across channels
  • Partner closely with Key Account Managers to support sell-in and customer activation
  • Collaborate with Category Managers to ensure strong shopper relevance and category growth
  • Ensure local adaptation of media, digital, and retail assets
  • Track brand performance, pricing, and campaign effectiveness
  • Manage and optimize the local A&P budget and investments
  • Provide actionable market, consumer, and shopper insights to Nordic teams
  • Deliver high-quality POS and ePOS materials to support commercial excellence
  • Act as the key connector across Sales, Category, Field, HCP, and Nordic Marketing

Requirements
  • University degree in Marketing, Business, Economics, or similar
  • Experience in FMCG, Consumer Health, Pharmacy, or Personal Care
  • Strong commercial mindset with solid understanding of retail and shopper behavior
  • Proven track record in driving local activation and execution
  • Experience working cross-functionally across Sales, Marketing, and Category
  • Analytical mindset with the ability to turn insights into action
  • Good understanding of category development and customer dynamics
  • Solid knowledge of digital and media channels
  • Strong communication and presentation skills
  • Fluent in Norwegian and English
  • Hands-on, execution-driven, and comfortable in a fast-paced environment
  • Entrepreneurial mindset with strong ownership and accountability
  • Structured, proactive, and able to manage multiple priorities
  • Collaborative team player with a solution-oriented approach

Benefits
  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule and life work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a young, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values

  

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

Skills Required

  • University degree in Marketing, Business, Economics, or similar
  • Experience in FMCG, Consumer Health, Pharmacy, or Personal Care
  • Strong commercial mindset with solid understanding of retail and shopper behavior
  • Proven track record in driving local activation and execution
  • Experience working cross-functionally across Sales, Marketing, and Category
  • Analytical mindset with ability to turn insights into action
  • Good understanding of category development and customer dynamics
  • Solid knowledge of digital and media channels
  • Strong communication and presentation skills
  • Fluent in Norwegian and English
  • Hands-on, execution-driven and comfortable in a fast-paced environment
  • Entrepreneurial mindset with strong ownership and accountability
  • Structured, proactive and able to manage multiple priorities
  • Collaborative team player with a solution-oriented approach
Am I A Good Fit?
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The Company
HQ: Blackrock
465 Employees
Year Founded: 1987

What We Do

Karo Healthcare delivers smart choices for everyday healthcare. We own and commercialise branded, original over-the-counter products and prescription medicines across a range of everyday categories, including intimate health; skin health; digestive health, foot health; pain, cough and cold; wellness; and specialty products. Our products are available in more than 90 countries and sold through pharmacies, retailers and via healthcare providers. We have our own sales organisation in more than 10 European countries, with the Nordic region as our core market. Karo Healthcare is headquartered in Stockholm, Sweden, and owned by EQT Partners since 2019.

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