LinkedIn Strategy Senior Manager

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a LinkedIn Strategy Senior Manager to our Social Media team in São Paulo! 

We’re looking for a LinkedIn-native strategist and operator to own and elevate Wellhub’s presence on the platform that matters most for B2B influence.

As Manager, LinkedIn Strategy, you will have end-to-end ownership of our LinkedIn channel, responsible for driving reach, engagement quality, audience growth, and influence on demand generation.

This role sits at the intersection of brand, demand, executive thought leadership, and community building. You’ll partner closely with Paid Media, Content, Comms, Brand, and Demand Generation teams to orchestrate a unified organic strategy that maximizes LinkedIn’s full potential.

Beyond publishing content, you’ll shape how Wellhub shows up in conversations with HR leaders, executives, and industry voices. From activating employee advocacy and executive platforms to managing influencer relationships and community engagement, you will turn LinkedIn into one of Wellhub’s most powerful growth and credibility engines.
If you live and breathe LinkedIn, understand the algorithm instinctively, and love building authentic influence in B2B communities, this is a rare opportunity to own a global brand’s most strategic social channel.

YOUR IMPACT

• Own LinkedIn’s End-to-End Performance
  • Take full accountability for the health and performance of Wellhub’s LinkedIn presence, including reach, engagement quality, audience growth, and contribution to pipeline and demand generation.
  • Continuously monitor channel performance, competitor activity, and algorithm shifts to adapt strategy and protect long-term growth.
• Define & Execute LinkedIn’s Organic + Paid Strategy
  • Build and execute the channel strategy in close partnership with the Paid Media team.
  • Design integrated organic–paid programs that amplify high-performing content, accelerate audience growth, and maximize campaign impact.
• Lead Executive Thought Leadership on LinkedIn
  • Own and evolve Wellhub’s executive communications strategy on LinkedIn.
  • Partner with senior leaders to build authentic voices, guide content development, and help them grow influential platforms that strengthen Wellhub’s credibility in the HR and wellness industries.
  • Hold leaders accountable for consistency, engagement, and impact.
• Build Wellhub’s LinkedIn Influencer & Ambassador Ecosystem
  • Develop and manage relationships with external influencers and brand ambassadors on LinkedIn.
  • Identify credible voices across HR, leadership, and workplace wellbeing who can expand Wellhub’s reach, strengthen authority, and support demand generation initiatives.
• Activate the Employee Voice
  • Lead the employee advocacy program using Sprout Social/Sprout Advocacy to empower team members to share and amplify Wellhub content.
  • Continuously improve participation, content quality, and measurable business impact through employee-driven distribution.
• Lead LinkedIn Community Engagement
  • Define and execute the company’s commenting and engagement strategy on LinkedIn.
  • Ensure consistent, thoughtful participation in conversations with prospects, customers, partners, and industry leaders to build credibility and strengthen relationships.
• Partner Closely with LinkedIn Platform Experts
  • Own the senior relationship with LinkedIn’s internal platform team.
  • Leverage insights, beta opportunities, and best practices to continuously improve performance and stay ahead of platform changes.
• Bring the Voice of the Market into the Channel
  • Stay closely connected to US clients, prospects, and industry conversations.
  • Translate insights from events, customer interactions, and market trends into timely LinkedIn narratives that resonate with decision-makers.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• You bring relevant years of experience in social media, digital marketing, or content strategy, with deep expertise in B2B social and LinkedIn.
• You understand LinkedIn as both a platform and a professional community, and know how to build influence through authentic, insight-driven content.
• You have fluent English to work with global teams and stakeholders.
• You’re equal parts strategist and operator, comfortable defining long-term channel direction while executing daily publishing, engagement, and experimentation.
• You have experience working closely with executives and thought leaders, helping them develop compelling voices and consistent platforms.
• You understand the intersection of brand and demand, and know how social content contributes to pipeline and revenue.
• You’re highly analytical and fluent in platform metrics (spreadsheets, dashboards, BI, and AI tools/knowledge) experimentation, and performance optimization.
• You’re naturally curious about algorithms, trends, and emerging formats, and constantly test new approaches to stay ahead of the curve.
• Most importantly, you believe that social media—when done authentically—can build trust, shape industry conversations, and create meaningful business impact.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience  in social media, digital marketing, or content strategy, with deep expertise in B2B social and LinkedIn, analytical and IA knowledge and fluent English are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. 

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. 

HEALTHCARE: Health, dental, and life insurance. 

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. 

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.  

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.