Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
岗位职责
1. 品类营销策略规划与长效增长
负责罗技在天猫平台的品类整体增长策略，结合平台赛道趋势、市场变化及竞品打法，制定核心品类、潜力品类中长期营销规划与阶段性落地目标。搭建「品类+人群+营销」运营闭环，通过差异化营销来优化品类结构，提升品类渗透率、市场份额及ONL业务占比，持续迭代策略构筑品牌品类竞争优势。同时结合天猫大促及日常节点，匹配品类节奏制定轻量化用户营销方案，优化用户转化链路，助力品类长效增长。
2. 全域营销活动策划与落地打造
围绕品类增长核心目标，独立策划天猫日常及大促专属品类营销、精细化用户营销活动。统筹活动全流程落地，涵盖方案策划、玩法设计、权益配置、落地执行与效果管控，联动各团队打造标杆营销项目。依托用户分层、精准触达、会员运营等玩法，激活存量、撬动增量，强化用户品类消费粘性与复购转化。
3. 天猫平台深度建联与资源深耕
与平台品类小二、行业运营建立常态化深度沟通机制，同步罗技的品类规划与营销布局，精准跟进平台最新政策、品类扶持资源及专项增长项目。主动争取大促资源位、品类专场、用户增长专项等平台权益，深度撬动平台流量与资源赋能品类营销，搭建长期稳定、高效联动的平台合作体系。
4. 数据复盘与营销体系迭代
搭建品类营销与平台活动数据监测体系，重点追踪品类GMV、活动ROI、用户LTV、复购转化、平台资源利用率等核心指标。常态化开展数据复盘，精准排查策略、活动及平台合作痛点，持续迭代优化玩法与合作模式，沉淀可复制的品类营销、平台建联标准化流程，稳步提升营销效能与品类长效增长力。
任职要求：
1. 学历背景
本科及以上学历，市场营销、电子商务、广告学、工商管理等相关专业优先。
2. 工作经验
3-5年品牌方天猫平台客户营销/用户增长/会员运营相关工作经验，FMCG、美妆、家电、3C等主流电商行业优先；熟悉品牌方营销逻辑，有完整的大促客户营销操盘经验。
3. 专业能力
- 精通天猫平台营销工具、生意参谋、CRM用户运营系统，熟练掌握用户分层、人群圈选、精准触达、会员体系搭建等核心技能；
- 具备较强的数据敏感度与数据分析能力，可通过数据复盘优化营销策略、品类增长策略，对用户LTV、复购转化、营销ROI、品类市场份额有清晰的认知与实操经验；
- 熟悉天猫平台活动规则、行业品类赛道及资源，具备平台对接、资源争取、竞品监测分析能力，擅长结合品类特性做精准人群营销，了解电商内容营销、私域运营玩法。
4. 综合素养
- 具备出色的跨部门沟通、统筹协调能力，执行力强，能够高效推进多项目并行落地；
- 思维灵活，对电商行业趋势、用户需求变化敏感，具备较强的问题解决能力与创新思维；
- 目标感强，抗压能力优秀，具备良好的逻辑思维、复盘总结能力与团队协作意识。
#LI-ET1/LP
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
Skills Required
- Proven experience in eCommerce and digital marketing, particularly with etailers.
- Expertise in eRetail media and eMerchandising (including SEO, Paid Search, Display).
- Experience planning and executing web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Strong analytical skills and proficiency in Excel with data-driven decision making.
- Demonstrable experience leading SEO/SEM and marketing campaigns.
- Experience with budget management and building customer/retailer relationships.
- Fluency in Portuguese and English.
- Excellent communication skills and ability to manage multiple projects and stakeholders.
- Ability to work independently, meet deadlines, and take a hands-on results-oriented approach.
- Highly creative with experience identifying target audiences and devising engaging digital campaigns.
Logitech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Logitech and has not been reviewed or approved by Logitech.
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Parental & Family Support — Company materials commit to fully paid parental leave globally for all parents, with U.S. accounts also pointing to an extended fully paid duration.
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Healthcare Strength — Official reports highlight comprehensive medical coverage and a global mental‑health program, with multiple plan options available in the U.S.
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Leave & Time Off Breadth — Extra companywide recharge days, flexible/hybrid work with home‑office support, and volunteer time off are prominently featured.
Logitech Insights
What We Do
Logitech is a world leader in products that connect people in a natural, intuitive way to the digital experiences they care about. We develop our products with a powerful blend of artistic design, surprising science, and innovation driven by consumer insight. Under a number of different brands, the company offers PC peripherals; cases and keyboards for tablets; equipment for gamers; mobile speakers and earphones for music and sports enthusiasts; devices to make video collaboration simple in the workplace; and entertainment and control products for the home. Join our mission to help the world create, achieve and enjoy more!
