What you'll do (Writing: 60%)
- Create high-volume, high-impact content across email, SMS, and in-product communications (Intercom)
- Transform complex product updates and business concepts into clear, compelling messages that drive action
- Write and optimize subject lines, body copy, and CTAs across the entire customer lifecycle
- Adapt messaging for global and regional audiences while maintaining brand consistency
What you'll do (Strategy: 40%)
- Partner with channel owners to analyze performance data and identify optimization opportunities
- Design and plan experimentation roadmaps to test messaging, tone, and creative approaches
- Develop content strategies that align with customer journey stages and business objectives
- Bridge creative and lifecycle teams to ensure seamless execution of campaigns
Success looks like
- Performance impact: Your content consistently drives improvements in open rates, click-to-open rates, and conversion lift across lifecycle touchpoints
- Experimentation velocity: You maintain quality while supporting 20+ experiments monthly in a fast-paced environment
- Brand alignment: All content reflects Xero's tone of voice and value pillars while driving measurable business outcomes
- Cross-functional partnership: You effectively collaborate between creative and customer engagement teams, translating data insights into compelling content
- Customer understanding: Your writing demonstrates deep knowledge of small business needs and pain points
Essential experience
- 10+ years in high-volume content creation at a tech company, ideally B2B SaaS or fintech
- Proven track record writing lifecycle marketing content (email, SMS, in-product messaging)
- Strategic mindset with experience using performance data to inform content decisions
- Exceptional writing skills across multiple formats and audiences, with mastery of plain English principles
- Collaboration skills to work effectively across multiple teams and stakeholders
Nice to have
- Experience with financial services, accounting, or small business software
- Familiarity with customer engagement platforms (Intercom, Braze, etc.)
- UX writing experience
Key competencies
- Speed and quality: Ability to produce excellent work quickly without sacrificing standards
- Complex simplification: Talent for making technical or business concepts accessible and engaging
- Data-driven approach: Comfort working with performance metrics to guide creative decisions
- Adaptability: Thrive in a fast-paced, experiment-heavy environment
- Business acumen: Understanding of customer lifecycle stages and marketing funnels
Top Skills
What the Team is Saying
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
We believe that by simplifying the complex we're not only making life better for small business, we’re helping to create a stronger, more vibrant economy. When you join this team, you’re impacting local communities, on a global scale. Being a Fast Co. Best Workplace for Innovators is a direct reflection of our creative, curious culture.
Gallery
Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
