What you'll do:
- Supporting the Lifecycle Marketing Lead, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value
- Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work
- Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
- Support the end-to-end development and execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement
- Leverage internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project brief
- Assist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sends
- Know and understand the customer success metrics relevant to your role, continuously review and analyse data to find opportunities for growth
- Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences
- Analyse experiment and journey performance, tying it back to the original objectives and hypothesis
- Ideate and support optimisation within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ‘never done’ approach
- Champion and communicate direct communications best practices, thought leadership, and compliance with email industry standards
- Continuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack
What you'll bring with you:
- 2+ years of experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
- Skilled with Google Analytics and utilising internal dashboards
- Experience in Salesforce Marketing Cloud, Sales Cloud & Google Analytics
- A data driven and customer focused mindset
- The ability to identify opportunities of value for the business and customer and deliver programs of work off the back
- Knowledge and understanding of customer lifecycles and audience segmentation
- Excellent project management skills and ability to juggle multiple projects at once
- Self-motivated, achievement oriented, innovative thinker, thrive in a highly dynamic work environment
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What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
