The Role
Own and optimize Klaviyo-based lifecycle journeys across email, SMS, push, and in-app. Build flows, run A/B tests, collaborate with BI and product teams, connect onsite and lifecycle experiences, stabilize migrated journeys, and measure impact on attach, upgrades, retention, and repeat purchase.
Summary Generated by Built In
At Wyze, we make smart home technology accessible to everyone. We're known for disrupting markets with high-quality, affordable products - from cameras to lighting to sensors and more. We believe technology should simplify life, not complicate it. We’re a fast-moving, customer-obsessed team driven by curiosity and powered by data.
Wyze is looking for a Senior Lifecycle Marketing Manager to own the strategy and execution of the full customer journey—from the moment someone unboxes their first Wyze device through becoming a loyal, multi-camera subscriber. You’ll set the lifecycle roadmap, identify the highest-impact opportunities, and turn those opportunities into automated journeys that connect hardware ownership to subscription value.
You’ll be responsible for how customers experience Wyze after purchase across email, SMS, push, and in-app messaging. You’ll spend real time in Klaviyo building flows, writing copy, defining segments, running experiments, and analyzing results—but you’ll also zoom out to shape the customer journey, align partners around priorities, and build a repeatable lifecycle growth engine.
This is the right role for someone who can move fluidly between strategy and execution: someone who enjoys being in the weeds, has strong judgment about what to prioritize, and can independently turn an ambiguous business problem into a clear plan, a shipped program, and measurable learning.
What You'll Do
- Own the lifecycle strategy and customer journey. Set and prioritize the roadmap across onboarding, activation, repeat purchase, cross-sell, subscription adoption, upgrade, retention, winback, and churn prevention. Design a connected experience that moves customers from first purchase toward multi-camera ownership and long-term subscription value.
- Build and operate high-impact programs. Own the end-to-end execution of lifecycle flows in Klaviyo across email, SMS, push, and in-app messaging—from triggers, events, segmentation, personalization, and copy through QA, launch, monitoring, and iteration. Stabilize the recently migrated foundation, then continuously improve its health and performance.
- Lead experimentation and optimization. Establish a consistent testing cadence, develop clear hypotheses, use sound control groups and success metrics, and turn results into action. Improve activation, attach, upgrade, retention, repeat purchase, and subscriber growth through smarter journeys, offers, timing, creative, and channel mix.
- Turn customer data into decisions. Partner with BI and Services Product to define cohorts, size opportunities, instrument key events, and connect lifecycle performance to business outcomes. Communicate what happened, why it matters, and what the team should do next.
- Align partners and create leverage. Work with product, services, merchandising, ecommerce, and operations teams so onsite and lifecycle experiences function as one journey. Build reusable documentation, templates, standards, and reporting rhythms that make the function more scalable and effective.
What You’ll Bring
- Lifecycle ownership. 4+ years of experience in lifecycle, CRM, retention, growth, or email marketing, with meaningful ownership of customer journeys, programs, or a lifecycle roadmap—not just campaign production.
- Hands-on platform expertise. Experience building and maintaining automated, multi-step programs in a customer engagement platform. Klaviyo is strongly preferred; Braze, Iterable, Customer.io, or similar tools are relevant.
- Data and experimentation judgment. You can define a useful hypothesis, set up a sound test, interpret performance and customer segments, size an opportunity, and make a clear recommendation about what to do next.
- Cross-functional influence. You can align product, services, BI, ecommerce, and operations partners and move work forward when priorities, inputs, or ownership are not fully defined.
- Strong communication and execution. You write clear, on-brand copy; manage multiple programs and launches with strong attention to detail; and communicate results, tradeoffs, and next steps effectively.
- Curiosity and ownership. You care deeply about why customers buy, activate, stay, and leave. You identify problems, make thoughtful tradeoffs, use AI tools to improve your work, and stay accountable for outcomes.
Nice to Have
- Deep hands-on experience with Klaviyo flows, segmentation, event logic, personalization, and A/B testing.
- Experience in consumer hardware, smart home, IoT, ecommerce, or another product ecosystem with multiple purchase and engagement moments.
- Experience in a hardware-plus-software subscription environment, or another business where physical products and recurring services are tightly linked.
- Basic HTML/CSS skills for email template customization and light troubleshooting.
- Experience partnering with ecommerce merchandising, site operations, product, or analytics teams to connect onsite experience with lifecycle programs.
- Experience mentoring teammates or establishing lifecycle operating standards, templates, or reporting practices.
AI & How You’ll Work
At Wyze, we expect this role to be at the forefront of how AI changes marketing workflows. This isn’t optional or aspirational - it’s a core expectation of the job.
We want someone who:
Uses AI writing and ideation tools to move faster on copy, campaign concepts, and brief development - so more time goes toward strategy, testing, and analysis, not production.
- Actively explores and adopts AI-assisted workflow tools as they emerge - smarter segmentation, automated personalization, faster QA - and brings back what actually works.
- Thinks critically about where AI adds real leverage in the customer journey versus where human judgment and creativity are irreplaceable.
- Is willing to experiment, fail fast, and share what they learn - this team is building new ways of working in real time.
We don’t expect you to have all the answers on how AI will reshape lifecycle marketing - nobody does. We do expect intellectual curiosity, a bias toward action, and a genuine interest in figuring it out. Strong systems-thinkers wanted.
CompensationThe base pay range for this role is $105,000 – $135,000 per year.
More about us:
Over the years, Wyze earned a reputation for disrupting entrenched categories and delivering products that feel almost too good to be true. That early impact brought industry recognition from Forbes, TIME, Fast Company, PCMag, and others… all signals of momentum that helped establish Wyze as a breakout brand.
Today, Wyze is focused on its next stage of company building. We’re scaling our platform, strengthening our operating rigor, and investing for long-term growth, while staying true to the belief that everyday people deserve access to great technology. This is a phase defined less by headlines and more by execution, craft, and durable impact.
Our people are central to that work. Wyze has been recognized as a Best Place to Work by Built in Seattle and Seattle Business Magazine, but what matters most is the environment we’re building now: one where smart, pragmatic builders take ownership, move fast, and shape what comes next.
Come Join Us!
Benefits:
Wyze has a full benefits package through Premera Blue Cross. This includes Medical, Dental, Vision, Basic Life Insurance, Voluntary Life Insurance, EAP, Short-term disability, Long-term disability, FSA, and Daycare FSA. Depending on the benefits package you choose, a portion of the employee and dependent premiums will be covered by Wyze.
- 12 Holidays - 8 set holidays and 4 Floating Holidays
- 24 days of PTO every year
- Additional Wyze anniversary vacation days
- Principal 401k Plan (no company match at this time)
Wyze is an equal opportunity employer and values diversity and inclusion. We are committed to providing equal employment opportunities to all applicants and employees. We provide reasonable accommodations to qualified individuals with disabilities to enable participation in the job application or interview process, performance of essential job functions, and access to other benefits and privileges of employment, in accordance with applicable law.
If you need a reasonable accommodation, please contact [email protected].
Skills Required
- 2-3 years experience in lifecycle, CRM, or email marketing (or strong internship/entry-level foundation)
- Hands-on experience building and maintaining automated lifecycle flows in a customer engagement platform
- Klaviyo experience
- Familiarity with Braze or Iterable (or similar platforms)
- Ability to work with data: read segment definitions, interpret experiment results, and form clear recommendations
- Strong written communication and copywriting for email, triggers, and SMS
- Highly organized and self-directed program and experiment management
- Genuine curiosity about customer behavior and lifecycle optimization
- Demonstrated interest in using AI tools to improve marketing workflows
- Ownership mindset: propose tests and iterate without perfect briefs
- Hands-on experience with Klaviyo flows, segmentation, and A/B testing
- Familiarity with consumer hardware, smart home, or IoT products
- Experience in hardware + software subscription environments
- Basic HTML/CSS skills for email template customization and troubleshooting
- Experience partnering with ecommerce merchandising/site operations teams
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The Company
What We Do
It’s our goal to become the most user-centric smart home technology company. We’re passionate about providing users access to high-quality products at great prices, we relentlessly keep costs low by partnering with the world’s most efficient manufacturers, we cut out “channel fat” by selling directly from our own website, and, unlike our competitors, we don’t seek a high-profit margin over our cost base, passing on all of these savings to our users. As we grow, we will continue to launch high-quality, affordable smart home products that enrich people’s lives and make great technology accessible to everyone!
Why Work With Us
We’re passionate about providing customers access to high-quality products at great prices. We relentlessly keep costs low by partnering with the world’s most efficient manufacturers. We cut out “channel fat” by selling directly from our own website.
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