Voyagu is a San Francisco-based travel management company that connects premium travelers with travel experts for better and easier planning, booking, and managing of their trips.
Being part of a growing billion-dollar travel industry, we already have millions in revenue and a team of more than one hundred people with offices in San Francisco, Amsterdam, Warsaw, and Mexico City, and we keep expanding.
We’re looking for a Lifecycle Marketing Manager to support the CMO and own CRM execution across key customer touchpoints. You will lead segmentation and content development, run experiments, and use performance insights to improve the effectiveness of our customer communications.
What you will do
- Plan, launch, and optimize CRM campaigns and automated flows to improve activation, retention, and reactivation through Email and SMS channels.
- Own content development: write, edit, or collaborate on copy and ensure consistency across communications.
- Build and maintain audience segmentation and personalization to improve content relevance and campaign performance.
- Run A/B tests and experimentation to improve messaging and conversion.
- Monitor performance, report insights, and recommend optimizations in partnership with cross-functional teams.
What you bring
- Minimum 3 years of experience in lifecycle marketing with a proven track record of driving activation and retention strategies in Western markets.
- Experience with customer journeys and audience segmentation, and ability to use data to improve campaign performance.
- Proven ability to own CRM content end-to-end: develop segment-based messaging, create engaging content and offers, and deliver communications that drive engagement and conversion.
- Expertise in marketing automation platforms and analytics tools (e.g., GA4, Tableau), with experience managing ESP integrations.
- Experience with A/B testing and experimentation to optimize campaign performance and messaging effectiveness.
- Background in industries such as travel, marketplaces, SaaS, or mobile applications is preferred.
Hiring Process
1. Interview with Recruiter (45 min)
We’ll talk about your background, relevant lifecycle/CRM experience, motivation, and what you’re looking for in your next role.
2. Interview with Digital Marketing Director (60 min)
A deeper dive into lifecycle marketing strategy and execution: technical skills, campaign management experience, and lifecycle strategy development.
3. Completion of a Test Assignment
A practical task to understand how you think and work. It will likely include a segmentation case, preparing tailored content recommendations for target audiences; we’ll share the exact scope, format, and expected time commitment in advance.
4. Final Interview with Marketing Director and CEO (60 min)
A high-level conversation about your approach to lifecycle marketing, examples of impact you’ve driven, and alignment with company goals and ways of working.
Top Skills
What We Do
Voyagu is a San Francisco-based travel management platform that connects premium travelers with travel experts for better and easier planning, booking, and managing of their trips. We are passionate travel nerds who genuinely believe that technology and human professionalism can make travel better, and we are inspired to prove it to the world. The focus is on clients and giving the travel agents technology to deliver the best travel offering and the ability to elevate the overall travel experience. We are bringing the breakthrough change by developing the Voyagu platform for travel agents to create offers, sell, and do travel management and support. This solution will connect the happy triangle: the client, the travel agent, and the travel suppliers. Our office locations in the U.S., East and West Coast, Europe, and Eastern Europe give us an international presence and proximity to our partners and investors. Growing remote work footprint, we give employment opportunities for tech and travel-inspired professionals worldwide. We are a diverse team, and everyone has their personality, but there are naturally present values in all of us that make us a team united by our No BS! culture. We are honest, very ambitious, and hungry to get results, and we act with respect, accepting everyone for who they are and their belongings, even if they are different and don’t agree. In our team, we want to have diverse, open-minded, agile people who are passionate about travel and excited to grow our company together. All people who join us have evident cultural fit expressed in passion for travel, agility, focus on the result, straight talk, and no BS.
