Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.
We’re looking for a hands-on, execution-focused Lifecycle Marketing Manager to help scale the programs that drive activation, repeat participation, and appointment follow-through. This role owns day-to-day lifecycle execution in our CRM (Iterable) and works closely with Product, Content, and Growth. This role reports to the Director of Member Engagement and primarily operates on Pacific Time hours.
Key Responsibilities:- Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable.
- Improve onboarding and early activation to help members build momentum and consistency.
- Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize.
- Support adoption of new product features through clear, timely lifecycle communication.
- Run experiments across messaging, timing, and sequencing to improve performance.
- Monitor results and continuously refine programs based on data and member behavior.
- 4–6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role.
- Hands-on experience working in a marketing automation platform (Iterable strongly preferred; Braze or similar a plus).
- Strong writing and editing skills, with the ability to communicate clearly, warmly, and with purpose to different member segments.
- Comfort working with behavioral data, segmentation logic, and performance metrics.
- Experience running experiments and iterating based on results.
- Strong project management skills and comfort collaborating cross-functionally.
- Detail-oriented, quality-driven, and comfortable owning execution end to end.
- Bonus: familiarity with email templates and basic HTML/CSS.
- Comprehensive health, dental, and vision insurance
- 12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental
- leave otherwise)
- Company-sponsored life insurance
- Unlimited PTO
- 401(K) after 6 months of employment
- Monthly fitness stipend
- One-time stipend for home office setup
We’re committed to an inclusive, consistent, and equitable approach to compensation and anticipate that this position will earn between $105,000 to $125,000 annually. The exact salary will depend on the amount of relevant and transferable experience you bring to the role. You will also receive meaningful equity in the form of a stock option grant.
Age Bold, Inc. is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We do not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, pregnancy status, national origin, disability, veteran status, or any other factor prohibited by law.
Top Skills
What We Do
Bold's healthy aging platform combines access to virtual care with age-friendly exercise, nutrition, and other lifestyle-based content and resources to address some of the most fundamental health and wellbeing challenges faced by older adults. Bold leverages research and data science to prevent falls, manage chronic conditions, and increase activity levels for older adults with clinically-effective and engaging programs. Bold partners with health plans and providers to improve member outcomes and reduce care costs.
Why Work With Us
Bold is building delightful digital-first products for sorely underserved users in one of the US' largest markets. We're committed to increasing health span while reducing health spend, helping older adults live rich, fulfilled lives and ensuring the long-term sustainability of Medicare, one of America's foundational safety-net programs.
Gallery
.png)
