The Role
The Lifecycle Marketing Manager will strategize and execute lifecycle campaigns, focusing on customer journeys and conversion optimization, while collaborating with multiple teams.
Summary Generated by Built In
About this role
PetDesk is looking for a Lifecycle Marketing Manager to own the strategy and execution of lifecycle campaigns that move veterinary clinics through our funnel—acquisition → onboarding → adoption → expansion → re-engagement. You’ll use email, in-app, and chat channels to deliver personalized, timely messaging that drives conversion, retention, and predictable pipeline growth.
This is a hands-on, high-impact role. You'll map customer journeys, build smart triggers and experiments, and continually optimize to improve conversion & reduce churn. You’ll work closely with Product, Customer Success, Marketing Ops, and Analytics to ensure everything from deliverability to messaging cadence is sharp.
Apply if you're excited to:
- Develop and lead the full lifecycle marketing strategy, from onboarding through retention, upsell, and win-back
- Design end-to-end customer journeys with segmentation, behavioral triggers, and event-based personalization
- Embed lifecycle touchpoints into the PetDesk experience via in-app messaging and chat, in addition to email
- Ensure email deliverability, sender reputation, authentication (SPF, DKIM, DMARC), and compliance with CAN-SPAM, GDPR, etc.
- Implement A/B tests, cohort analysis, funnel optimization, and performance dashboards to surface friction and opportunities
- Collaborate cross-functionally with Product, CX/Customer Success, Marketing Ops, and Analytics to deliver measurable improvements in engagement, retention, and pipeline
- Bring ideas to push the lifecycle craft forward—whether by refining messaging, improving content, testing new triggers, or improving the data & integrations behind the scenes
About You
- 3 to 5 years of experience in lifecycle, retention, or growth marketing in a SaaS or subscription business with multiple products
- Deep understanding of audience segmentation and targeting, including how to tailor journeys, messages, and triggers for different user cohorts
- Strong grasp of email marketing operations: deliverability issues, list hygiene, sender reputation, opt-in/opt-out best practices
- Hands-on experience with lifecycle marketing platforms (e.g. Iterable, Braze, HubSpot, Salesforce Marketing Cloud, Customer.io, ChurnZero)
- Comfortable with data: A/B testing, funnel & cohort analyses, dashboards, identifying friction points, and reporting outcomes
- Strong communicator, project manager, and collaborator—able to align stakeholders, set priorities, and deliver under changing conditions
Benefits & Perks
- Medical coverage for employees and dependents (80-90% covered by employer)
- Employer HSA contribution with HDHP
- 401(k) match up to 3.5%
- Dependent Care Flexible Spending Account (FSA)
- Dental & Vision coverage available
- Basic Life and AD&D Insurance
- Short and Long Term Disability
- Flexible Time Off & 12 Paid Annual Holidays
- Paid Parental Leave
- Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance
- $250 Annual Stipend for Learning and Development
Petvisor operates through two main divisions: PetDesk in North America and Vetstoria in EMEA and APAC. The company offers an ecosystem of top-tier client engagement solutions for the pet healthcare and services communities, enhancing communication, service quality, and client retention. With its cutting-edge solutions, Petvisor supports more than 10,000 veterinary clinics and over 400 grooming facilities and serves over 20 million pet parents worldwide.
Our recruiting process is rooted in “Who: The A Method of Hiring” and consists of an average 2-week hiring timeline. This standardized interview process allows candidates to answer the same questions, experience the same process, and ensure a fair performance review from multiple perspectives.
Please, no external recruiters—candidate profiles submitted from external recruiting agencies will not be considered.
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Top Skills
Braze
Churnzero
Customer.Io
Hubspot
Iterable
Salesforce Marketing Cloud
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The Company
What We Do
Petvisor delivers a suite of mobile-enabled technologies into the hands of pet care professionals - helping them give their pet families the service they deserve.
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