Senior Manager, Customer Lifecycle Marketing

About the role:

As Senior, Manager, Customer Lifecycle Marketing, you will shape the way Samsara engages with customers, leading strategy and evolution of our global lifecycle programs. From onboarding to renewal, you’ll build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with us. You will define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.

You’ll collaborate closely with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure strategic alignment and coordinated execution. This role offers an opportunity to scale what’s working, rethink what’s not, and introduce new, insight-led approaches that elevate the customer experience. Success requires strong strategic thinking, data fluency, and a bias for action, approaching decisions with curiosity and leading your team with clarity, focus, and continuous improvement.

This is a remote position open to candidates residing in the US.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact, helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

• Define and evolve the global strategy: Establish the strategic vision and roadmap for the post-sale journey, spanning onboarding, adoption, retention, expansion, renewal, and advocacy. You’ll align this strategy with business priorities and partner closely with global stakeholders across Customer Outcomes, Product, Marketing, Sales, and other teams to ensure consistent execution and measurable impact.
• Operationalize the strategy through scalable programs: Develop modular programs, scalable content frameworks, and audience segmentation strategies that support diverse product lines and customer needs that guide customers through critical moments. You’ll build journeys and collaborate cross-functionally to ensure every stage of the lifecycle drives key customer outcomes and accelerates business growth. 
• Foster a high-performing, globally oriented team: Manager and mentor a team responsible for delivering personalized lifecycle experience at scale. Foster a culture of ownership, experimentation, and customer-centric thinking, equipping the team with the tool and structure to meet the needs of diverse customer segments across regions.
• Drive always-on testing and optimization: Implement a test-and-learn approach across lifecycle journeys, channels, and segments. You’ll champion a culture of experimentation — designing and measuring A/B and multivariate tests to improve activation, adoption, retention and expansion.
• Establish global lifecycle reporting: Build reporting frameworks in partnership with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance. Develop dashboards that provide visibility into engagement, adoption, and retention trends to guide global priorities. 
• Translate customer insights into action: Leverage established feedback loops, including product usage data, support insights, and CS intelligence, to share lifecycle priorities and optimize journey design. Ensure programs reflect customer needs and expectations at every stage, proactively addressing friction points and reinforcing value.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 8+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech company, including 2+ years of direct people management, with a proven ability to drive cross-functional initiatives in dynamic environments.
• Demonstrated success defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.
• Strategic and solutions-oriented leader with the ability to mobilize teams and drive impactful outcomes in a fast-paced environment.
• Proven cross-functional leadership with a track record of aligning stakeholders around shared customer goals and driving coordinated execution across complex initiatives.
• Demonstrated executive presence and communication skills, able to synthesize data into clear narratives and influence stakeholders at all levels.
• Empathetic team leader who fosters high performance, collaboration, and continuous learning.
• Hands-on experience with modern customer engagement and reporting tools such as Iterable, Gainsight, Salesforce, Tableau, or Databricks.
• Bachelor’s degree from a 4-year institution.

An ideal candidate also has:

• Deep experience leveraging modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys, used for segmentation, journey orchestration, and customer scoring. 
• A strong ability to interpret behavioral data, derive insights, and translate them into actionable strategies, especially through experimentation frameworks.
• Experience managing structured testing workflows, iterating programs based on feedback and performance metrics, and continuously refining campaigns to maximize impact.
• Ability to articulate customer journey strategies tied directly to business outcomes, like net retention, customer lifetime value, and expansion revenue.
• Comfort with ambiguity, smart prioritization in fast-moving contexts, and a bias for rapidly converting insight into execution.