RVO Health is looking for a Manager of Lifecycle Marketing to help drive our mission of health and well-being for everyone. This key position will focus on spearheading lifecycle marketing initiatives for the Wellos product. The ideal candidate should possess expertise in marketing automation while also demonstrating a keen willingness to develop high-performing marketing strategies. Responsibilities will include spearheading and implementing a diverse range of lifecycle marketing campaigns, emphasizing measurability and alignment with our core KPIs. In addition, this individual will collaborate closely with product strategy teams to pinpoint lifecycle marketing requirements and areas for enhancement in order to optimize business outcomes. This position will be strategic and creative, with a strong emphasis on marketing operations to ensure seamless execution and optimal performance. This position demands a proactive self-starter with a natural inclination toward taking initiative.
This role will ensure our communications and experiences are optimized, consumer-first, measurable, and effective. They will drive innovation by exploring new strategies that could help us deliver better experiences more efficiently. The role will act as a strategic partner and collaborate with cross-functional teams to define, build, and execute customer journeys, automation, and testing plans, identifying technical and data requirements for implementation and ongoing measurement and optimization. This is an exciting and high-visibility role within a fast-paced start-up environment.
Where You'll BeTo prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our Minneapolis office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 11000 Optum Cir Eden Prairie, MN 55344
- This position will collaborate closely with the Wellos organization and fellow members of the lifecycle marketing team on Wellos initiatives, focusing on executing projects in alignment with the Wellos lifecycle lead
- Collaborate with cross-functional teams and the Wellos lifecycle lead to ensure a seamless customer experience across all touchpoints
- Collaborate closely with the creative team to conceptualize, develop, and optimize engaging visual email, push, and SMS assets that align with the lifecycle campaign strategy and best practices
- Identify technical and data requirements for implementation, as well as ongoing measurement and optimization to enhance communications and experiences
- Create and refine personalized customer journeys using segmentation and behavioral insights to drive meaningful interactions, including developing and implementing targeted communication strategies for different stages of the customer lifecycle to foster loyalty and enhance customer engagement
- Establish a comprehensive reporting framework to capture marketing impact on product and business KPIs. Continuously monitor and evaluate the effectiveness of lifecycle marketing initiatives for ongoing enhancements and optimizations.
- Analyze customer data and behavior to identify opportunities for optimizing lifecycle marketing campaigns
- Leverage expertise in Iterable to design, implement, and optimize automation workflows for channels like email, mobile push, and SMS.
- Utilize Iterable functionalities to manage lists, segmentation, email scheduling, and journey creation with decision splits and assets.
- Independent, action-driven, self-starter who can work independently and creatively solve problems
- BS/BA degree in Marketing, Communications, Business, or relevant experience.
- Knowledge of standard methodologies for core digital channels and marketing, including email, website, mobile, social media, SEO, SEM, display, and native advertising.
- Marketing automation experience – can build journeys, automation, data management, scheduling, lists, HTML, and reporting with engagement and conversion metrics.
- Experience with digital tracking to prove the effectiveness of marketing campaigns. Google Analytics, Adobe Analytics, Tableau, Amplitude, Looker, Databricks, and Domo experience a plus.
- 3+ years in marketing/communications, marketing operations, or a similar role.
- 3+ years working directly with workflow technology, creative technology, or similar.
- Experience with A/B test strategies, multivariate test strategies, and test planning.
- Strong analytical, project management, and problem-solving skills.
- Excellent communication, interpersonal, and organizational abilities.
- Creative thinker with a strategic mindset and attention to detail.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $93,750.00 - $100,000.00
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
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What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
