What you'll do:
- Own the strategy, execution, and optimization of multi-channel lifecycle marketing campaigns (email, direct mail, web, social).
- Develop retention and upsell programs focused on renewing customers on our software and services, with the goal of securinglong term commitments to those offerings
- Design customer journeys aimed at key lifecycle milestones: onboarding, engagement, renewal, and advocacy.
- Collaborate with creative teams to develop personalized, high-impact content that aligns with Avive’s mission and brand guidelines.
- Conduct A/B testing and analyze performance metrics such as open rates, conversion rates, renewal rates, and customer lifetime value (CLV).
- Leverage Avive’s proprietary AED fleet health data to deliver targeted, value-driven messaging.
- Create dynamic customer feedback loops through surveys and Net Promoter Score (NPS) programs to refine lifecycle campaigns.
- Report key lifecycle marketing KPIs and ROI to senior leadership.
- Develop and execute lifecycle marketing strategies and automation to attract, engage, and nurture and accelerate buyers throughout their journey, optimizing touchpoints to enhance customer retention and loyalty.
- Create impactful nurture campaigns to improve conversion rates from leads to opportunities.
Who you are:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in lifecycle marketing, retention marketing, or CRM management.
- Proficiency with marketing automation tools (e.g., Klaviyo, HubSpot, MailChimp) and CRM systems (Salesforce, Netsuite, etc).
- Strong understanding of customer segmentation, journey mapping, and personalization strategies.
- Experience with data analytics platforms and A/B testing tools.
- Exceptional written and verbal communication skills.
- Passion for driving mission-oriented campaigns that make a societal impact.
- Preferred: Knowledge of health-tech or technology products.
Bonus points for:
- Experience working with connected tech-driven products or connected healthcare solutions.
- Proficiency in designing for responsive websites, social media content, and performance marketing.
- Knowledge of UX/UI design and wireframing.
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What We Do
Avive Solutions, Inc. is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation. Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates. Despite tackling a massive and complex public health issue, which has had the same dismal survival rate of 10% for decades, Avive does so with optimism and fervor. Fueled by the words and experiences of those whose lives have been impacted or lost to SCA, the Avive team has simply refused to accept the status quo, working relentlessly to move the needle on survival rates. Rory Beyer, Moseley Andrews, and Sameer Jafri came together with a seemingly simple idea – that anyone can and should be able to positively impact the outcome of a Sudden Cardiac Arrest (SCA) rescue. Drawn together by their complementary skills and background, they met at a conference focused on SCA prevention and quickly came to share a vision for the profound impact that a more effective solution could have on thousands of families every year. With Rory and Moseley’s technical expertise and a novel AED concept they had developed at MIT, combined with Sameer’s experience in SCA prevention through his non-profit organization – Saving Hearts Foundation, the three co-founded Avive in 2017. Our story is just beginning, and we hope you’ll come write it with us. https://youtu.be/XUiwcB_9bzw We are actively hiring, see how you can contribute at https://avive.life/careers/
Why Work With Us
If you'd like to learn more about what it’s like to work at Avive, visit https://avive.life/careers/ And check out our Glassdoor reviews at: https://www.glassdoor.com/Overview/Working-at-Avive-Solutions-EI_IE8305608.11,26.htm
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